Job Description

We are seeking an experienced, performance-focused Marketing Lead to drive audience growth, awareness, and conversions across our major community assets and events. This is an insight-led strategic marketing role, not a general Public Relations position.

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Your primary focus will be leading the end-to-end launch strategy and post-opening momentum for the flagship Leisure Centre, alongside driving key cultural activations like Luna New Year.

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Key Responsibilities & Priorities

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- Lead the comprehensive marketing strategy from initial concept through delivery, establishing a go-to-market plan for both opening day and sustained long-term engagement
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- Coordinate multi-channel marketing materials with internal specialist teams, including paid advertising, member communications, signage, on-site collateral, and direct content drafting/refinement
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- Establish a robust digital footprint for WLC, overseeing website content, SEO strategy, campaign landing pages, and smooth integration with booking and membership systems
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- Define success metrics, track campaign KPIs, monitor conversion rates, and report on ROI and membership uptake to optimize outcomes continuously
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- Deliver strategic,



performance-led marketing support for major high-profile initiatives, including Lunar New Year.
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- Degree in Marketing (or equivalent practical experience) with a strong background in demand generation, conversion strategies, and campaign execution
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- Proven success managing multi-channel campaigns (paid social, search, display, email, and owned channels) alongside media planning expertise
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- Ability to translate audience insights, segmentation, and performance data into clear campaign roadmaps and creative briefs
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- Excellent prioritisation skills in a quick-paced environment, with a track record of guiding diverse stakeholders toward performance-led marketing outcomes
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- Experience crafting campaigns for diverse or multicultural communities (e.g., Lunar New Year activations)
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- Public sector or government experience (welcomed, but not required)
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At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

📌 marketing lead (New South Wales)
🏢 Hr Partners
📍 New South Wales