Creative Strategist- Paid Social | Mid-Senior | eCommerce/Retailer | Full-Time |

Own the creative strategy that drives sales conversions / revenue. Bridge the gap between paid social media and content creation. Turn social data into compelling, high-performing creative ad concepts. Think of ensuring script conversion-focused video ads, identify winning ad patterns and hooks across Meta and TikTok. You will lead the creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping in mind the brand's unique tone. You must understanding the commercial side of creative.

- Translate social media performance data into actionable creative briefs
- Drive lower-funnel performance and purchase intent
- You understand how demand is captured and created. You know how to manufacture intent through paid social and convert it efficiently
- You interpret campaign data and transform it into scripts, hooks and briefs that drive purchase intent.
- You spot patterns early- you know when a hook is winning, when fatigue is creeping in, and when to pivot before the budget is wasted.
- You lead creative experimentation with velocity and structure, always pushing for scalable concepts.
- You are the conduit between media buying, creators, design, motion and post-production, ensuring performance learnings directly inform execution.
- IDEAL if you have video editing capability to rapidly test and iterate creative and potentially produce your own lo-fi content.

About the Company

This eCommerce retailer has a strong brand presence and passion to drive high-converting video ads with a data driven approach. With a collaborative team culture and a strong focus on results, this is an opportunity to make a real impact.

About the Role The Creative Strategist- Paid Social turns performance insights into scalable creative that drives revenue.

You will translate paid social data into insightful creative direction, script conversion-focused video ads, identify winning ad patterns and hooks, and scale top-performing concepts across Meta and TikTok for all their markets.

You will optimise performance based on real-time insights, and ideally bring video editing capability to rapidly test and iterate creative,



and potentially produce your own low-fi content. The focus is lower-funnel performance, building ads that sell, scaling what works, and iterating quickly to maximise efficient customer acquisition.

You will lead creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping our brand’s unique tone.

- Develop performance-led creative briefs and structured testing roadmaps across paid social channels to drive measurable growth.
- Translate performance data, platform trends, and consumer behaviour into scalable creative briefs that unlock winning concepts.
- Ideate and script converting video ads, crafting strong angles, hooks, and messaging frameworks designed to improve ROAS.
- Manage end to end paid social strategy from creative ideation to campaign optimisations in order to drive growth.
- Provide strategic direction across low-fi content, creator-led campaigns, influencer partnerships, and UGC to maximise commercial impact.
- Produce and work with creators to film short-form content, that is diversified, authentic and commercially effective
- Build and manage performance-driven shot lists and low-fi shoots to efficiently bring scripts to life.
- Direct and coach creators, talent, and internal teams during production to ensure content aligns with strategic objectives.
- Capture high-utility footage, including multiple hooks, variations, cutaways, product detail shots, reactions, and lifestyle moments, to support structured creative testing.
- Monitor platform evolution, competitor activity, and cultural trends, applying insights quickly to maintain a competitive edge.
- Explore and integrate AI tools to enhance creative outputs, ideas and workflow efficiency.

Skills & Experience

- At least 4 years of experience in creative strategy,



paid social strategy or performance marketing (agency or in-house- working with eCommerce / DTC brands)
- Strong understanding of Meta Optimisation (please note you don't need to be in the tool)
- Proven ability to translate data into creative frameworks, briefs and structured testing roadmaps
- Robust understanding of interpreting paid social data across platforms (Meta, TikTok)
- Experience scripting high-converting direct response video ads
- Background in video production, content creation OR creative direction (with ability to edit videos)
- Experience working with creators, UGC, influencer or partnership ads
- Strong stakeholder management and communication skills
- Curiosity for AI tools and project management improvement
- Strong understanding of lower-funnel conversion tactics (leveraging to optimise creative output, efficiency, volume)
- Experience staying abreast of platform trends, emerging ad formats / trends.
- Research proficient- skilled in translating cultural, consumer and performance data into creative strategy
- Additional bonus skills: act as a hands-on content creator: producing, filming and editing content independently using an iPhone and CapCut.

How to Apply

This is an urgent permanent requirement, so if you are interested in the above, we would love to hear from you!

Apply here or send us an email [email protected] with your updated CV and portfolio (if available)!

To be considered for this role you must have full working rights in Australia!

W: www.createcareers.com.au

Create Careers is a different kind of recruitment consultancy. We are people that care for people. Yes, that means we care about you the talent and you the employer. We are people who believe that honesty, integrity, trustworthiness, reliability, being ethical and respectful to everyone are our greatest assets.

Our goal is to work hard to create great relationships, partnerships and friendships and to not treat you as just another company or CV. We strive on actively listening to provide the best service possible, delivered with professionalism, care and enthusiasm. Let's work together to co-create a productive and long-lasting partnership.

📌 Creative Strategist- Paid Social (Melbourne)
🏢 Create Careers
📍 Melbourne