Help Australia's Leading Businesses Transform Through Software & AI At Software Co, we build custom software platforms, AI solutions, automation systems, mobile applications, and digital products that help organisations innovate, scale, and operate more efficiently.

Over the past decade, we have helped hundreds of companies turn ambitious ideas into successful technology platforms. Today, as AI reshapes entire industries, demand for our services continues to grow.

We are looking for an experienced

Sales Development Representative (SDR)

to help us engage medium and large enterprises across Australia and create opportunities for our leadership team to win transformative software development and AI automation projects.

This is not an entry-level SDR role. We are looking for someone who understands how to navigate complex organisations, engage senior decision-makers, and build meaningful conversations that lead to high-value opportunities.

The Opportunity You will be responsible for identifying, engaging, and qualifying opportunities with:

Medium and large Australian businesses

Enterprise organisations

Fast-growing technology companies

Financial services organisations

Construction, logistics, and industrial businesses

Government and not-for-profit organisations

You will work directly with our leadership team and play a critical role in driving the next phase of Software Co's growth.

Key Responsibilities

Identify and research target accounts across Australia

Build strategic prospect lists and account plans

Engage decision-makers including CEOs, CIOs, CTOs, COOs, Heads of Innovation,



Digital Transformation Leaders, and Product Executives

Outbound Sales Development

Execute multi-channel outreach campaigns across phone, email, LinkedIn, and other channels

Generate qualified meetings for senior sales and leadership teams

Build and nurture relationships within target accounts

Consistently create high-quality sales opportunities

Maintain accurate CRM records and sales activities

Collaborate with leadership to refine targeting, messaging, and outreach strategies

Monitor industry trends and emerging opportunities

Identify organisations investing in digital transformation, AI adoption, automation, and custom software development

Provide feedback to marketing and leadership teams to improve campaign effectiveness

What We're Looking For

3+ years of SDR, BDR, or enterprise lead generation experience

Proven experience selling into Australian businesses

Experience generating opportunities for:

Enterprise software

Digital transformation projects

Consulting services

AI or automation solutions

Robust understanding of enterprise sales processes

Excellent written and verbal communication skills

Ideal Experience





Experience targeting C-level executives and senior decision-makers

Previous experience within software development, technology consulting, SaaS, cloud, AI, or digital agencies

Familiarity with modern sales engagement platforms and CRM systems

Strong LinkedIn prospecting and social selling capabilities

What Success Looks Like You know how to:

Open doors where others cannot

Build trust with senior stakeholders

Generate meaningful conversations

Create opportunities from cold outreach

Turn research into pipeline

Consistently exceed targets

You are commercially minded, highly organised, resilient, and motivated by results.

Why Join Software Co? Work on the Future - Help organisations adopt software, automation, and AI technologies that are reshaping entire industries.

Sell High-Value Solutions - Represent meaningful projects that can transform how businesses operate.

Direct Access to Leadership - Work alongside experienced founders, product leaders, and technology specialists.

Unlimited Growth Potential - As Software Co continues to expand, high performers will have opportunities to progress into Account Executive, Business Development Manager, Enterprise Sales, or Sales Leadership roles.

Performance Rewards - Competitive base salary plus attractive performance-based incentives designed to reward exceptional results.

If You're Ready If you're an experienced SDR who thrives on creating opportunities, opening strategic conversations, and helping businesses embrace technology and AI, we'd love to hear from you.

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📌 Senior Sales Development Representative (Enterprise Software & AI) (Sydney)
🏢 Software
📍 Sydney