Job Title

Digital & Brand Marketing Strategist – COREtec Floors

Position Overview:

The Role

We are looking for a Marketing Strategist to lead brand, campaign, and channel marketing for COREtec across Australia and New Zealand. This is a creative, commercially minded role for someone who thrives on building brands and delivering marketing that genuinely drives sell-through.

You will own the marketing strategy for the Australian/NZ market focussing on brand awareness and content creation, working closely with the sales team and the global USFloors brand team to ensure COREtec remains the number one choice for flooring professionals and consumers alike.

Key Responsibilities

- Brand & Campaign Strategy: Develop and execute integrated marketing strategies across Australia and New Zealand to build COREtec brand awareness and drive commercial outcomes. Own the annual marketing calendar, aligning campaign activity with new product launches, seasonal moments, and retailer priorities.
- Digital & Content Marketing: Oversee the ANZ COREtec digital ecosystem including social media (Instagram, Pinterest, Facebook, LinkedIn), email marketing and offline marketing. Manage paid digital campaigns (Meta, Google) with agency partners and report on performance.
- Agency & Stakeholder Management: Manage relationships with external agencies, freelancers, and media partners. Present marketing plans and campaign results to the APAC management team.

Requirements
- Experience: Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail sector or the interior design industry.
- Digital Skills:



Proven hands-on experience across social media, email marketing, SEO/SEM, and paid digital advertising.
- Content creation: Be able to create/adapt attractive content suited for our offline and online Coretec brand.
- Creative: Strong ability to brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
- Communication: Excellent written and verbal skills with ability to tailor messaging for both trade and consumer audiences.
- Location: Must be based in Melbourne or Sydney with the right to work in Australia.
- Qualifications: at least a professional bachelor’s degree in Marketing
- Skills: Adobe Creative Suite (Premiere Pro, Photoshop, Indesign, Lightroom) ; Videography & Photography
- Bonus: Experience in the flooring or building materials industry, or working with global brands adapting international guidelines to local markets. Photoshop/Canvas skills.

What’s on Offer
- The opportunity to lead marketing for one of the world’s most recognised flooring brands in a high-

growth regional market.
- A team-oriented, entrepreneurial team where your ideas will be heard and actioned.
- Competitive salary package commensurate with experience.
- Offices based in Melbourne or Sydney.
- Access to world-class brand resources and global marketing support from USFloors in the United States and Europe.
- The chance to represent a leading brand under the global Berkshire Hathaway flooring group.

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Work Shift

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities

📌 Digital & Brand Marketing Strategist – COREtec Floors (Melbourne)
🏢 Shawinc
📍 Melbourne