Digital Marketing Lead

Our client is a well-established Australian fashion and lifestyle business with a portfolio of recognised consumer brands. They're looking for an experienced Digital Marketing Lead to drive digital growth across the group.

This is a hands-on role for someone who combines digital marketing expertise, robust analytical skills and commercial thinking. You'll work closely with internal brand teams and an external digital agency while owning paid media strategy, performance, insights and optimisation.

What you'll be doing

- Execute digital marketing strategies across a portfolio of brands, working closely with internal brand teams
- Manage and optimise activity across paid social, Google Ads/SEM, SEO, email/CRM and affiliate marketing
- Lead email marketing and customer lifecycle activity including campaigns, automations, segmentation and customer journeys
- Work with an external digital agency to make sure campaigns are well planned, executed properly and delivering against objectives
- Analyse digital, customer and eCommerce performance and turn data into clear insights and actions
- Own digital marketing reporting and provide recommendations to senior management
- Work within Shopify to understand and optimise how digital marketing, product, merchandising,



traffic and online sales connect
- Manage digital marketing budgets and optimise investment to maximise return
- Work with Brand, eCommerce, Merchandising and Retail teams on campaigns, product launches and trading priorities
- Keep an eye on competitor activity, search trends and developments in digital marketing and emerging channels

What we're looking for

- 3+ years' experience in digital, performance or eCommerce marketing
- Strong hands-on knowledge of Google Ads, Meta, GA4, GTM, GMB, MCC and related martech
- Strong Klaviyo experience across campaigns, automations, segmentation and lifecycle marketing
- Experience working with Shopify in an eCommerce environment
- Good understanding of product data feeds, SEO and affiliate marketing
- Strong analytical skills with the ability to turn data into commercial insights
- Experience managing external digital agencies
- Background in fashion, retail or consumer brands preferred
- Solid communication and stakeholder management skills
- Commercially minded, curious and comfortable getting into the detail

If this sounds like a role you could be interested in, send a detailed CV to [email protected]

📌 Digital Marketing Lead (West Melbourne)
🏢 Talentd Recruitment
📍 West Melbourne