Digital Marketing Executive (Kensington)

Digital Marketing Executive (Kensington)

24 Sep
|
Six Degrees Executive
|
Kensington

24 Sep

Six Degrees Executive

Kensington

About the Company

Our client is a well-established Australian B2B organisation with a strong customer focus and a growing digital capability. The business is continuing to evolve how it engages with customers digitally, with a focus on improving the online customer experience, email marketing, content and use of data to better understand customer behaviour.

About the Role

Reporting to the Senior Marketing Manager, this is a hands-on Digital Marketing Executive role sitting within a small and collaborative marketing team. The role offers genuine ownership across email marketing, digital content, an online customer portal and customer analytics.

You will

- Manage approximately 2–3 marketing email campaigns per month, including planning, segmentation, copywriting, building, testing, QA, deployment and reporting
- Review and audit existing automated and triggered email campaigns, identifying opportunities to optimise customer journeys and performance
- Manage promotional and marketing content across the organisation’s online customer portal, including banners, promotions and customer messaging
- Develop an ongoing content and promotional plan for the portal and identify opportunities to use it more effectively as a marketing channel
- Connect email campaigns and portal content as part of a cohesive customer journey
- Analyse customer behaviour, campaign performance and digital trends to identify opportunities to improve engagement and conversion
- Work with customer segmentation, data exports and digital analytics to understand how customers interact with the platform
- Translate data and insights into practical recommendations and communicate findings to relevant stakeholders
- Brief and collaborate with the Brand Manager on creative and content requirements
- Collaborate with IT where required to translate marketing requirements or insights into platform improvements




- Take ownership of marketing projects from brief through to execution and reporting

Skills & Experience

- Around 3 years’ experience across digital marketing, email marketing, ecommerce, online platforms or a similar role
- Robust hands-on experience managing email campaigns from planning through to execution and reporting
- Understanding of customer segmentation, campaign journeys and marketing automation
- Experience working across an ecommerce, online portal or digital customer platform
- Strong analytical capability, with the ability to interpret customer behaviour, campaign performance and digital trends
- Experience using data to identify opportunities and make practical recommendations
- Strong written communication skills and attention to detail
- A proactive and commercially minded approach, with the confidence to make recommendations rather than simply execute instructions
- Demonstrated ability to take ownership of projects and work autonomously within a small team
- Experience with Customer.io, Klaviyo, HubSpot, Salesforce Marketing Cloud or similar platforms advantageous
- Experience with Amplitude or a similar digital analytics/tracking platform highly advantageous
- Canva experience advantageous

Most importantly, we're looking for someone who is mature, confident and switched-on, with the initiative to join the dots, understand the “why” behind activity and take ownership without requiring significant day-to-day direction.

How to Apply

Sound like you? Hit APPLY NOW or reach out to Maisie Sheffield for a confidential discussion at [email protected].

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.

Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.

📌 Digital Marketing Executive (Kensington)
🏢 Six Degrees Executive
📍 Kensington

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