Job Description

Role: On-site full-time (5 days, Monday to Friday)

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Type: 12-month full-time contract

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NO VISA SPONSORSHIPS | MUST HAVE FULL WORKING RIGHTS

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About us

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Duo Group is seeking an experienced Social Media Manager to take ownership of our social media presence and drive the continued growth of our brands across digital platforms.

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Based in our Sydney office, this is a hands-on role for someone who understands how to turn technical property topics into relevant, engaging and high-performing social content.

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This is initially a 12-month full-time contract, with the opportunity to transition into an ongoing full-time position based on performance, particularly the growth, engagement and commercial impact of our social media platforms.

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About the role

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You will be responsible for developing, managing and improving our social media strategy across platforms including Facebook, Instagram, LinkedIn, TikTok and YouTube.

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Working closely with management, internal subject-matter experts and the wider marketing team, you will identify content opportunities, manage the publishing calendar, develop campaigns and use platform data to continuously improve performance.

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A key part of this role is understanding our audience. We are therefore looking for someone who is personally experienced in property investing and has a strong understanding of the Australian property market, including property tax, tax depreciation and property valuations.

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Key responsibilities

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Develop and execute social media strategies across multiple Duo Group brands

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Manage Facebook, Instagram, LinkedIn, TikTok and YouTube channels

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Plan and maintain social media content calendars

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Develop engaging content around property investment, tax, depreciation,



valuations and related topics

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Turn complex technical information into clear and engaging social content

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Identify trending topics, news and conversations relevant to Australian property investors

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Write and refine social media copy, hooks, captions and calls to action

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Coordinate video, reels, carousels, static content and other social assets

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Monitor comments, messages and community engagement

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Track platform performance, audience growth, engagement, reach, traffic and lead activity

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Analyse content performance and continuously test and improve social strategies

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Work with internal experts to ensure content remains accurate and credible

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Maintain a consistent brand voice across all social platforms

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Identify opportunities to grow organic reach and strengthen brand authority

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About You

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You are a commercially minded social media professional who understands that strong social media is about more than posting content.

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You understand audiences, know how to identify a strong content angle and are comfortable using data to determine what is working and what needs to change.

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Importantly, you also understand the property investor mindset because you have direct experience as a property investor yourself.

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You will ideally have:

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Robust knowledge of Facebook, Instagram, LinkedIn, TikTok and YouTube

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Experience developing and executing social media strategies

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Strong copywriting and content development skills

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Experience analysing social media metrics and improving performance

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A strong understanding of Australian property investment

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Personal experience owning or investing in investment property

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Strong knowledge of property tax concepts, tax depreciation and property valuations

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An understanding of the questions, concerns and challenges Australian property investors face

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Strong attention to detail and commitment to content accuracy

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Confidence working with senior management and subject-matter experts

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Ability to work independently while contributing to a collaborative marketing team

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A practical, proactive and solutions-focused approach

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What Success Looks Like

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Success in this role means building social media channels that are not simply active, but genuinely contributing to the growth of the business.

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You will be expected to demonstrate measurable improvements in:

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Audience growth and quality

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Engagement and content performance

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Organic reach and brand visibility

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Website traffic generated through social media

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Content consistency and quality

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Lead generation and support

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Brand authority within the Australian property investment market

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Strong performance throughout the 12-month contract will be an important consideration for progression into an ongoing full-time role.

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📌 Social Media Manager (New South Wales)
🏢 Duo Group
📍 New South Wales