La Trobe University is seeking a Senior Lifecycle Marketing Specialist to lead hands-on build, delivery and optimisation of lifecycle programs across the student journey. The role focuses on email/SMS production, automation journeys and audience segmentation for domestic and international audiences. You will bring deep platform expertise, solid technical discipline and a solid grasp of lifecycle marketing principles to ensure programs meet campaign strategy, brand guidelines and data targets.
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📌 Senior Lifecycle Marketing Automation Specialist (Port Phillip City)
🏢 La Trobe University
📍 Port Phillip City
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