Carman's Kitchen has been a delicious labour of love for over 30 years, growing across multiple channels with breakfast and snacking portfolios in both domestic and international markets. A great success story, Carman's is a 100% Australian owned family business that manufactures all products locally.

About the role We're looking for a Social Media Specialist to own social at Carman's end to end - from strategy through to execution. This is a standalone role: you'll set the direction for our channels and bring it to life yourself, working closely with our Marketing team on brand direction and with our agency partners to deliver content that drives brand love, advocacy and commercial outcomes.

It suits someone who has done this before, who wants full ownership of a brand's social presence, and who brings the energy and drive to build something rather than maintain it.

What Will My Day Look Like?

Owning and driving the social media strategy and calendar across Instagram, TikTok, Facebook, YouTube, LinkedIn and emerging channels, end to end

Creating and curating authentic, social-first content that reflects the Carman's brand personality, tone and creative standards

Building and nurturing an engaged online community, managing day-to-day engagement and keeping brand sentiment positive

Driving user-generated content, advocacy and community participation that deepens our consumer relationships

Delivering impactful influencer and creator partnerships, building robust relationships and staying across emerging talent and trends in the Australian social landscape

Supporting content shoots, brand events and social activations, and coordinating PR sampling box send outs

Managing post boosting with our agency partner to support reach, engagement and campaign objectives





Presenting performance, ideas and recommendations directly to our leadership team

Reporting on channel growth, content performance, influencer activity and campaign outcomes, and turning social listening and consumer feedback into actionable insights

About you The Essentials

4+ years' experience in a social media, content, influencer or digital marketing role, including time owning a channel or function end to end without a team around you

Experience working within FMCG, food, lifestyle or consumer brands

A track record managing brand social channels and growing online communities

Confidence operating autonomously and partnering directly with senior leadership on strategy and brand direction

Experience coordinating influencer and creator partnerships, and content shoots or creator-led productions

Strong understanding of social platforms, content formats and platform best practices

Proficiency with social media management and scheduling tools such as Later, Sked Social, Hootsuite or Sprout Social

Confident with content creation and editing tools such as CapCut

Excellent copywriting and communication skills

Familiarity with paid advertising, social analytics and reporting platforms

As a person you’re

Genuinely passionate about social trends, content creation and consumer engagement

Full of energy and drive,



with the hustle to build a brand's social presence from the ground up

Mature and confident enough to represent social strategy directly to a Founder and senior stakeholders

Organised and on top of multiple projects and deadlines at once

Curious and agile, with a test-and-learn mindset and an instinct for what's next

A natural collaborator who builds strong relationships with creators, agencies and internal teams

Quick and confident with AI tools like Claude, and love using them to create and work smarter

This is a role for someone who wants to own social end to end, and see their work land directly in front of our Founder.

What Are We Offering?

Hybrid working arrangements (Tuesdays we are all in the office & eat lunch together!)

Our wellbeing program. This includes free weekly yoga, gym and meditation classes. Team members are encouraged to use the gym at their leisure, we even have a sauna and massage room! Oh, and sleep pods that were designed for NASA!

Free parking directly opposite the building

Walking distance to Huntingdale train station

Free, barista-made coffee from the Carman's Kitchen Store via our Coffee Concierge service and an on-site chef who whips up fresh, healthy subsidised lunches daily

Free snacks, breakfast, and fruit. You can also take home a bag of Carman's products each week

A day off on your birthday

Half day off quarterly to do your personal chores

Two doona days per year

Social events and activities

Ongoing personal and professional development programs, catered to individual needs and aspirations

Carman's is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for everyone who works with us.

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📌 Social Media Specialist (Port Phillip City)
🏢 Carman's Fine Foods
📍 Port Phillip City