Remote: Hybrid

n $105k - $115k + super + car allowance + commission

n At Casa Spirits, we make good booze without the B.S. No fancy backstories, no inflated prices, just quality spirits, RTDs and cocktail kegs that people actually want to drink.

n As we scale nationally, we need someone to lead our Victorian field sales team and make sure Casa keeps winning on the ground.

n The Role

n Reporting to the Victorian State Manager, you'll own the end-to-end performance of our VIC field sales team, leading and coaching Business Development Managers across both on-premise and off-premise accounts.

n This is a hands-on role. You're the critical link between state strategy and what actually happens in-trade. You'll live in the field with your team, build their selling capability, and make sure the numbers get hit, volume, distribution, and customer outcomes.

n What you'll be doing

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- Leading, coaching and developing a team of BDMs across hybrid on- and off-premise accountsn
- Getting out in the field, ride-alongs and in-market coaching to sharpen selling, call execution and customer relationshipsn
- Owning team performance end to end: clear expectations, quick course-correction, and tackling underperformance early and directlyn
- Running structured 1:1s, pipeline reviews and performance conversations that hold the team accountable to KPIs and behavioursn
- Delivering the Victorian state sales plan across volume, distribution and revenue for both channelsn
- Partnering with the State Manager to turn strategy into territory- and account-level executionn
- Chasing new business across independents and group accounts, and supporting the team on trading terms, promos and rangen
- Building strong relationships with key customers, distributors and channel partners, and keeping brand standards sharp in-traden
- Tracking and reporting team and individual KPIs, reading the sales data, and managing team budget, travel and resourcingn
- Recruiting,



onboarding and inducting new BDMs as the team growsn

n About you

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- 3-5+ years in a field sales role, ideally in liquor, FMCG or a related fast-moving sectorn
- Proven experience coaching and managing a team of field-based repsn
- Experience across both on-premise and off-premise channels highly regardedn
- A track record of hitting sales and distribution targets in a competitive marketn
- Strong people leader, you build capability and hold a team accountable while keeping the team culture tightn
- Commercially astute, with sound judgement in negotiation and customer managementConfident with CRM and sales reporting tools to track performance and make callsn
- Self-motivated, resilient and comfortable running your own patch with a lot of autonomyn
- You’ll also need a current Australian driver's licence, the willingness to travel across Victoria (including the occasional overnight), and an RSA (or the willingness to get one).n

n Why Casa

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- Competitive salary plus performance incentivesn
- Real autonomy and influence in a fast-growing national brandn
- A no-B.S. culture that values action, ownership and good people, mates for life, not just colleaguesn

n Welcome to the wonderful world of Casa Spirits.

n At Casa, we've made it our mission to prove that good booze doesn't need a complicated backstory, a fancy name, or an overpriced bottle. We're the spirited rebels of the cocktail world, and our motto is simple: "Positive Booze, No B.S."

n With a range of house spirits, cocktail kegs and ready to drink cans, we are a one stop shop for wholesale and consumers alike.

n Welcome to the wonderful world of Casa Spirits.

n At Casa, we've made it our mission to prove that good booze doesn't need a complicated backstory, a fancy name, or an overpriced bottle. We're the spirited rebels of the cocktail world, and our motto is simple: "Good Booze, No B.S."

n With a range of house spirits, cocktail kegs and ready to drink cans, we are a one stop shop for wholesale and consumers alike.

n

📌 Field Sales Manager - Victoria (Toorak)
🏢 Casa Spirits
📍 Toorak