Social Media & Performance Content Manager

Casual | 2 days per week | Byron Bay We’re looking for a commercially minded

Social Media & Performance Content Manager

to work across our two e-commerce brands, Byron Bay Gifts and Loyal Crush. This isn’t a role that’s simply about keeping the Instagram feed looking good. We’re looking for someone who understands

what makes people stop, click and buy

— and knows how to turn great content into commercial results. You’ll work closely with our Marketing Manager to develop, test and refine creative based on actual performance. You’ll have access to a substantial library of professional photography and video, regular current content shoots, established brands to work with, and plenty of scope to develop and test your own creative ideas. Key responsibilities

Turn existing photography and video into engaging Meta ads, reels and social content Develop and test different hooks, angles, copy and creative variations Navigate Meta Ads Manager confidently and understand key campaign and creative metrics Review performance and clearly report what’s working, what isn’t and what we should test next Work closely with our Marketing Manager on campaigns, promotions and creative strategy Create original photo and video content for social and paid campaigns, including filming and editing short-form content Manage organic social media content, scheduling and day-to-day activity Create and send email newsletters and promotional campaigns Develop content around new products, launches, seasonal campaigns and brand stories Use AI tools to work faster and smarter across ideation, copy, creative development, editing and content repurposing Keep across emerging social, creative and e-commerce trends,



identifying ideas and formats worth testing across our brands About you

You have experience in social media, digital marketing or performance content, ideally within e-commerce You understand the difference between content that looks good and content that performs — ideally, you can do both You have hands‑on experience with Meta Ads Manager and understand metrics such as CTR, CPC, CPA and ROAS You can identify a strong hook and turn one piece of content into multiple creative concepts You’re comfortable looking at data and using it to decide what content to create next You’re confident filming and editing short-form video and creating polished social assets You can write concise, persuasive copy You’re comfortable and confident using AI tools as part of your everyday workflow You’re proactive and commercially curious — you don’t wait to be told what content to create and are comfortable bringing new ideas, testing them and learning from the results You’re organised and able to manage a content calendar and multiple campaigns Experience with

Shopify, Klaviyo, Canva and CapCut or similar editing tools

would be highly regarded. The role

This is a

casual, 2-day-per-week role based in Byron Bay , initially through the busy Christmas period, with the potential to become ongoing for the right person. It’s an opportunity to work across two established but very different e-commerce brands, with the freedom to experiment, test ideas and see the commercial impact of your work. Hourly rate commensurate with experience. Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.

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📌 Content Creator & Social Media Manager (Byron Bay)
🏢 Byron Bay Gifts
📍 Byron Bay