Job Description

In-House Chief Marketing Officer (CMO) / Head of Growth

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Location: Botany, Sydney NSW
n Employment Type: Full-Time
n Work Arrangement: Hybrid, with regular in-office attendance required in Botany
n Salary: A$150,000-A$200,000 per year
n Company: A Life Plus

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In-House Chief Marketing Officer (CMO)

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Location: Botany, Sydney NSW
n Employment Type: Full-Time
n Work Arrangement: Hybrid, with regular in-office attendance required in Botany
n Salary: A$150,000-A$200,000 per year
n Company: A Life Plus

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About the Role

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A Life Plus is looking for a commercially focused, data-driven In-House Chief Marketing Officer (CMO) to lead our marketing function and drive profitable growth across customer acquisition, retention, eCommerce and brand.

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This is a full-time, hands-on leadership role. You will work closely with our leadership and internal teams and will be required to work from our Botany office for part of each week.

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You will not only set marketing strategy, but also actively review performance, analyse data, direct campaigns and drive execution across Meta, Google, Shopify, CRO, email/SMS and retention.

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Key Responsibilities

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- Own the overall marketing strategy and growth plan.
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- Lead customer acquisition across Meta, Google and other paid channels.
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- Monitor and improve CAC, ROAS, conversion rate and first-order value.
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- Drive Shopify and eCommerce growth initiatives.
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- Lead CRO, landing page, funnel and offer testing.
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- Develop strategies to improve customer lifetime value, retention and repeat purchases.




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- Oversee email, SMS, subscription, loyalty, upsell and cross-sell initiatives.
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- Lead creative and campaign testing across acquisition channels.
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- Manage internal marketing team members, agencies, freelancers and specialist operators.
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- Analyse Shopify, Meta, Google and CRM data to identify opportunities and performance gaps.
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- Build clear dashboards and reporting for key marketing KPIs.
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- Establish structured testing frameworks and scale winning campaigns quickly.
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- Work closely with operations, finance, customer service and product teams.
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- Ensure marketing spend is allocated based on performance and profitability.
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What We're Looking For

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- Proven senior marketing leadership experience in eCommerce or direct-to-consumer businesses.
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- Strong hands-on digital and performance marketing experience.
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- Demonstrated success scaling Meta and Google paid acquisition.
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- Strong understanding of Shopify, marketing attribution and eCommerce analytics.
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- Experience managing CAC, ROAS, conversion and customer acquisition economics.
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- Strong knowledge of CRO, landing pages, funnels and offer optimisation.
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- Experience with retention, email/SMS and customer lifetime value strategies.
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- Commercial and highly analytical mindset.
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- Experience managing internal teams, agencies and specialist operators.
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- Comfortable moving between high-level strategy and detailed execution.
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- Solid leadership, communication and accountability.
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- Available to work from our Botany office for part of each week.
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Highly Regarded

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- Experience scaling an eCommerce business to significant weekly customer volumes.
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- Experience in food, meal delivery, subscription or recurring-purchase businesses.
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- Experience with Klaviyo and Shopify.
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- Demonstrated success improving both CAC and CLTV.
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- Experience building and managing high-performance marketing teams.
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- Strong understanding of attribution and performance reporting.
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How Success Will Be Measured

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- Profitable customer acquisition
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- CAC performance
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- Growth in new customers
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- Customer lifetime value
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- Retention and repeat purchase rate
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- Conversion rate improvement
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- Revenue growth
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- Marketing profitability
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- Speed and quality of testing and execution
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About You

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You are commercially minded, highly accountable and comfortable owning marketing performance end to end. You can set strategy at a senior level while still getting into the numbers, campaigns and execution when required.

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This is a full-time position with regular in-office attendance in Botany required.

📌 In-House Chief Marketing Officer (CMO) / Head of Growth (New South Wales)
🏢 A Life Plus
📍 New South Wales