Can you build a social strategy, then pick up your phone and actually make the content?

We're looking for a Social & Content Lead to take ownership of social for an established Australian consumer brand with a huge existing customer base and turn it into a social presence people genuinely want to follow.

This isn't a role where you'll spend your days briefing agencies or managing a content calendar.

You'll set the social strategy, shape the brand's voice and decide what we should be talking about, but you'll also be hands-on enough to spot an opportunity in the morning, shoot and edit something, and have it live while people still care.

What you'll do

Own and evolve the organic social strategy across key platforms

Develop the brand's social voice, content pillars and channel approach

Create social-first content from idea through to execution

Shoot, edit and publish short-form video

Spot trends, conversations and cultural moments the brand can genuinely play in

Build repeatable formats and series that grow an engaged audience

Use performance data to understand what's working and continually improve it

Work closely with performance marketing and the wider creative team

Direct and collaborate with in-house production when an idea needs more firepower

Ultimately, create social that gets attention and contributes to the growth of the business

Who we're looking for Your current title could be Social Media Manager,



Social Media Producer, Social Strategist, Content Manager or something completely different.

What matters is that you can show us you've actually made great social content.

You might be working for a consumer brand, in entertainment, sports or media, at an agency, or even have built an audience of your own.

You'll probably be someone who:

Understands what makes people stop scrolling

Can think strategically without disappearing into PowerPoint

Is genuinely hands-on with content creation

Understands different social platforms and what works on each

Is culturally switched-on and naturally spots content opportunities

Can be funny without a brand trying painfully hard to be funny

Understands that great social should ultimately do something for the business

Wants the freedom to move quickly and make genuinely positive work

Why this one is different You're not starting from zero.

There's already a substantial customer base, an existing social audience, an in-house production capability and a performance marketing team.

What's missing is someone who can bring it all together and give the brand a social identity people actually care about.

You'll have genuine creative freedom, direct access to decision-makers and the opportunity to make a very established Australian brand significantly more culturally relevant.

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📌 Social & Content Lead (Sydney)
🏢 Hello Search
📍 Sydney