At Orora, we believe packaging touches lives. Together, we deliver on the promise of what's inside.

Orora Beverage Cans is a market leader in primary metal packaging for beverages across Australia and Recent Zealand. We manufacture a broad range of aluminium cans including classic, sleek, and slimline formats - including can-ends for the perfect seal. Our aluminium cans and ends production network spans six manufacturing sites across Australia and New Zealand.

With unique in-house innovation, design, and digital decoration capability, the role we play in marketing our customers' brands is always front of mind. It motivates us to design and produce cans with 360-degree, high impact decoration that stands out on the shelf. We lead the market with creative design and decoration solutions for customers in categories including carbonated soft drinks, beer, energy drinks, alcohol ready-to-drink and kombucha.

The Role

As our Marketing Specialist, you will drive end-to-end marketing initiatives for our Cans Business Unit across traditional and digital channels, boosting brand visibility, executing dynamic campaigns, and supporting business growth. You will manage everything from digital platforms and website CMS updates through to industry events, content creation, and social media.

This is a hybrid role: 1 day at our Dandenong site, 2 days at our Hawthorn Head Office, remainder work from home.

Key Responsibilities

- Drive our social media agenda, manage and maintain the Orora Beverage website, deliver email marketing campaigns, and track performance across digital platforms and paid media
- Write copy and develop marketing collateral, including digital assets, templates,



and video/multimedia, for sales support, product launches, and brand initiatives
- Oversee the annual events and sponsorships calendar for industry/trade shows, while supporting internal corporate communications and PR initiatives
- Maintain brand integrity by managing corporate identity across customer-facing materials and updating branded signage across manufacturing sites
- Engage directly with customers and collaborate with the sales team to deliver bespoke marketing materials, merchandise, product samples, and content for RFPs and tender submissions
- Identify and deliver trade marketing opportunities that strengthen customer engagement and support commercial growth
- Partner with internal corporate teams, sales leads, external creative/digital agencies, and trade bodies to execute the annual marketing strategy effectively

About You

- Degree qualification in Marketing, Communications, Business or related field
- 4+ years' experience in a B2B marketing environment, including identifying and delivering trade marketing opportunities, with manufacturing sector experience highly regarded
- Strong digital marketing background, ideally with experience across Pardot, Drupal, or similar CMS/marketing automation platforms
- Excellent writing, editing and communication skills, with strong attention to detail
- A friendly, commercially minded self-starter who takes initiative and builds strong relationships with customers, sales teams, and a range of internal and external stakeholders
- Comfortable managing multiple projects at once and navigating ambiguity in a fast-paced environment

How to Apply Click APPLY NOW link.

📌 Marketing Specialist (Hawthorn)
🏢 Orora Group
📍 Hawthorn