About the role The Marketing Specialist – Partnerships and Membership is responsible for identifying market opportunities and developing, coordinating and implementing marketing initiatives across corporate partnerships, sponsorships, membership, events and investor engagement programs for Bacena, Bacena Capital and Bacena Property. The role uses market and audience insights to develop campaigns, strengthen Bacena's position across its parent brand and divisions, grow membership and stakeholder networks, support partnership and sponsorship revenue, and increase engagement with members, clients and investors. It combines marketing strategy and execution, relationship management, content development and stakeholder engagement to deliver measurable growth across the Bacena family of brands.

Key responsibilities

- Identify market, audience and promotional opportunities that support Bacena's membership, partnership, event and investor education objectives.
- Develop and implement integrated marketing plans that support membership acquisition, retention and engagement.
- Analyse member, subscriber, campaign and market data to inform audience segmentation, messaging, channel selection and marketing priorities.
- Develop campaign concepts, content and communications across email, website, social media and other digital channels.
- Produce member communications, investor education promotions, campaign assets and sponsorship collateral.
- Coordinate marketing activity through Bacena's CRM, email marketing, website and social media platforms.
- Monitor campaign performance and digital engagement data,



providing insights and recommendations to improve outcomes.
- Identify and develop corporate partnership and sponsorship opportunities that align with Bacena's marketing and growth objectives.
- Maintain solid relationships with corporate partners, sponsors, listed companies and industry stakeholders.
- Develop and implement marketing plans for conferences, events, webinars and investor education programs.

About you

- A minimum of four years' professional marketing experience, including experience developing and implementing integrated marketing campaigns.
- A tertiary qualification in marketing, communications, business or a related discipline, or equivalent relevant professional experience.
- Experience identifying market and audience opportunities and using insights to inform marketing activity.
- Experience developing campaigns across email, website, social media and other digital channels.
- Strong communication and copywriting skills, including the ability to explain investment concepts clearly.
- Strong relationship management and commercial skills, with a focus on achieving growth targets.
- Ability to manage multiple projects and priorities.
- A proactive, creative and solutions-focused approach.
- Experience with CRM and email marketing platforms.
- Experience with website content-management platforms, including Base44.

This is an on-site role based in Sydney, full-time. Contact [email protected] Pay: $100,000.00 – $120,000.00 per year

Work Authorisation

- Australia (Required)

Work Location: In person

📌 Marketing Specialist (Sydney)
🏢 BACENA
📍 Sydney