Born in Australia. Belonging everywhere.

KIVARI is an accessible designer brand with deep coastal roots for the woman who moves between the ocean, and the world. KIVARI was built on one belief - that getting dressed should never be hard. With signature design handwriting, quality craft and considered details we inspire women to feel confident and authentically themselves.

We’re looking for a Social Media & Content Specialist who genuinely loves the world of social media and is excited by the opportunity to grow an audience, build community and create content that connects.

Working across KIVARI’s social channels, with a strong focus on TikTok and Instagram , you’ll play a hands‑on role in how the brand shows up every day – spotting opportunities, creating and editing content, repurposing existing assets, responding to trends and using performance insights to continually evolve what we do.

This role will suit someone who thrives on the pace of social , is naturally curious about what’s next and gets genuine satisfaction from seeing an idea turn into content that performs.

Strong hands-on TikTok experience is essential for this role.

ABOUT US

KIVARI is a Sydney-based fashion brand, founded in 2014. Every piece is designed by our team in Australia, crafted with sustainability in mind and made from materials sourced across the world. Community comes first, quality always. We’re building a warm environment where creativity thrives giving space to evolve with us as we grow across the globe.

ABOUT YOU

You’re genuinely immersed in social media, with a particular obsession for TikTok – the trends, sounds, formats, creators, algorithm and culture – and you live and breathe what’s happening across the platform.

You’re equally confident across Instagram and understand that great social content isn’t simply copied from one platform to another. You know how to adapt an idea, asset or story so it feels native, relevant and engaging for each audience.

You’re hands‑on and social‑first in your thinking , with experience across the full content process – from developing an idea and capturing content through to editing, publishing, optimisation and reviewing performance. You know how to take an idea from concept to a high‑performing post, with both creativity and intention behind it.

You’re tech‑savvy, trend‑aware and culturally curious , often spotting a new sound,



format or creator early and instinctively thinking about how KIVARI could make it relevant. Just as comfortable behind the camera as you are inside the analytics dashboard, you understand that great content is commercial as well as creative – using performance insights to sharpen what comes next, grow the audience and drive engagement and conversion.

You’re proactive, growth‑minded and self‑driven . You bring ideas, references and opportunities to the team rather than waiting for a brief to land, and you’re always looking for the next trend, format or platform opportunity to help KIVARI stay relevant and continue to grow.

WHAT YOU’LL OWN

- Social media channels – support the day‑to‑day execution of KIVARI’s social presence, with a key focus on TikTok and Instagram.
- TikTok growth – play an important role in growing KIVARI’s TikTok presence through platform‑native content, experimentation, emerging trends and new opportunities.
- Social‑first content creation & execution – take content from idea through to shooting, editing, publishing and optimisation , creating engaging short‑form content that feels relevant, current and unmistakably KIVARI.
- Trend spotting – stay immersed in emerging sounds, formats, creators, conversations and platform behaviours and identify opportunities for KIVARI to move quickly.
- Content repurposing – uncover new opportunities within campaign shoots, founder content, UGC and existing brand assets and turn them into relevant social‑first content.
- Planning and publishing – contribute to the social content calendar and ensure content is planned, scheduled and published consistently.
- Performance and growth – monitor content and channel performance, identify what is driving reach, engagement, audience growth and conversion, and use those insights to optimise existing content and inform what comes next .
- Social commerce – support KIVARI’s evolving social‑commerce activity, including TikTok Shop and emerging platform opportunities.
- Community – engage with our audience and creators and help strengthen the community around KIVARI.




- Brand storytelling – capture the people, product and moments behind KIVARI and translate them into engaging social stories.
- Collaboration – work closely with Social, Marketing, Creative, PR and Ecommerce to bring campaigns, launches, shoots, events and key brand moments to life across social.

WHAT YOU’LL BRING

- Strong, demonstrated hands‑on TikTok experience is essential.
- 2+ years’ experience in social media, content creation or a similar role, ideally within fashion, beauty, retail or lifestyle.
- A portfolio demonstrating TikTok content you have personally created, edited or managed .
- Robust experience creating content for Instagram, including Reels and Stories.
- A genuine understanding of TikTok culture, trends, sounds, creators and formats.
- Experience taking content from idea through to shoot, edit, publish and optimisation .
- Confidence using editing tools such as CapCut, Premiere Pro or similar.
- A strong visual eye and natural appreciation for fashion, styling and brand storytelling.
- A proactive, growth‑minded approach and genuine curiosity about what makes content perform.
- An understanding of social analytics and how insights can shape future content.
- Strong organisation and the ability to balance planned activity with fast‑moving social opportunities.
- The confidence to bring ideas forward and move quickly from concept to execution.
- Flexibility to travel domestically, and occasionally internationally, for shoots, events and activations where required.

WHAT WE OFFER

- A creative, collaborative environment - join a team that champions bold ideas and gives you real ownership of a platform.
- Real growth - as KIVARI expands worldwide, we’re committed to helping you develop your skills and your career.
- Balance - regular hours from our new Rosebery office.
- Purpose - help shape content that reflects our commitment to sustainability and a positive impact on our community and environment.
- Competitive package - salary and benefits, including a generous clothing allowance and staff discount.

OUR VALUES

Community First Quality Always Believe in What's Possible Always Evolving

This role is based in our Head Office in Rosebery, Sydney NSW.

KIVARI is an equal opportunity employer. We celebrate diversity and are committed to an inclusive workplace for all. All applications are treated in the strictest confidence.

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📌 TikTok Social Media Specialist (Sydney)
🏢 KIVARI
📍 Sydney