Job Description

Join an established Australian contemporary fashion business entering its next phase of global growth. Reporting directly to the Founder & CEO and sitting on the Executive Leadership Team, this is a rare opportunity to lead brand, ecommerce and customer strategy while building a world-class direct-to-consumer business.

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We're seeking an entrepreneurial, commercially driven Brand Director to lead global brand, ecommerce and customer growth. You'll have full ownership of the ecommerce P&L;, driving profitable growth across digital channels while strengthening brand equity and supporting international wholesale partnerships.

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Working cross-functionally with Design, Sales, Merchandise, Operations and Finance, you'll shape the future direction of the business and play a key role in the company's long-term growth strategy.

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Key Responsibilities:

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- Develop and execute the global brand, ecommerce and customer growth strategy.
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- Own the ecommerce P&L;, with accountability for revenue, profitability, gross margin, contribution margin and commercial performance.
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- Drive key performance metrics including conversion, average order value, customer acquisition cost (CAC), customer lifetime value (LTV), repeat purchase rate, retention and return on marketing investment.
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- Lead weekly digital trading, performance reviews and commercial planning.
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- Build annual trading calendars, seasonal launch plans and promotional strategies.
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- Oversee digital merchandising, assortment planning, pricing strategy and inventory optimisation to maximise sales and profitability.
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- Continuously improve website performance,



customer journey, conversion rate and user experience through testing, optimisation and data-driven decision making.
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- Lead the global brand strategy across ecommerce, campaigns, content, social media, email marketing, PR, influencers, events, packaging and customer experience.
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- Ensure all customer touch points consistently reflect a premium, cohesive and commercially effective brand experience.
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- Develop customer acquisition, CRM, lifecycle marketing, loyalty and personalisation strategies to drive long-term customer value.
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- Analyse customer behaviour, product performance and market trends to identify growth opportunities and inform strategic business decisions.
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- Partner closely with Design, Merchandise, Sales, Operations and Finance to align brand, product and commercial strategies.
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- Develop and execute international growth strategies across priority global markets, adapting campaigns and initiatives to regional customer behaviour.
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- Strengthen relationships with international wholesale partners through collaborative campaigns, exclusive launches, retail activations and co-marketing initiatives.
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- Identify and establish strategic partnerships with complementary premium and lifestyle brands to expand awareness and unlock new commercial opportunities.
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- Lead the ongoing development of the digital ecosystem, including Shopify, website enhancements, analytics, AI, automation, customer data and digital tools.
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- Champion innovation by identifying emerging technologies, digital trends and best practices that improve customer experience and business performance.
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- Develop reporting frameworks and dashboards that provide actionable insights across ecommerce, marketing, customer and commercial performance.
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- Prepare budgets, forecasts and business plans, presenting performance updates and strategic recommendations to the Executive Leadership Team.
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- Build, mentor and inspire a high-performing team across ecommerce, performance marketing, CRM, creative, content, social media, partnerships and analytics.
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- Foster a culture of accountability, collaboration, creativity, innovation and continuous improvement.
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You're A Fit:

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- Proven experience leading ecommerce, brand or digital growth within fashion, lifestyle or premium consumer brands.
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- Strong commercial acumen with experience managing a P&L; and delivering profitable growth.
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- Demonstrated success scaling direct-to-consumer businesses and omni-channel strategies.
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- Experience developing high-performing teams and collaborating across multiple business functions.
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- Strategic thinker with a hands-on, entrepreneurial approach and robust analytical capability.
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- Passion for premium brands, customer experience and commercial excellence.
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📌 Brand Director (Victoria)
🏢 Relier Group
📍 Victoria