Are you passionate about sports, travel, and marketing?

An exciting opportunity exists for a Program Marketing Lead to combine their love for sport and travel by joining the team at Sportsnet®.

About Sportsnet Corporation Pty Ltd:

Sportsnet Corporation Pty Ltd is Asia Pacific’s premier sports travel and experience business. For over two decades, Sportsnet® has forged successful partnerships with some of the world’s largest and most prolific stakeholders in sporting events to advance our mission: To make it as easy as possible for sports fans to attend their favourite sporting events, no matter where they're staged in the world.

In addition to the Sportsnet Holidays brand, Sportsnet Corporation Pty Ltd currently operates a number of white-label partnerships, including NRL Travel, Netball World Cup Sydney 2027 Experiences, Supercars Travel & Australian Grand Prix Corporation Travel.

Head Office Location: Fitzroy, Melbourne.

A hybrid model is offered to combine working onsite and from home.

The successful candidate must be located in Melbourne to fulfil the requirements of a hybrid work model.

Contract Term:

12-Month (optional extension)

About the role:

The Program Marketing Lead is a dedicated resource responsible for driving the end-to-end marketing strategy for one of Sportsnet's key programs. The role owns the marketing roadmap across the full event lifecycle and helps to coordinate activity in partnership with a cross-functional team of web developers, graphic designers, content writers and digital marketing specialists to bring campaigns to life across website, email, SMS, print, broadcast and social media... just to name a few!





This is a program-dedicated role suited to someone who can operate strategically while staying close to execution, and who is comfortable managing multiple stakeholders across Sportsnet®, event partners and the official tournament organiser.

A successful Program Marketing Lead will possess:

- A proactive attitude and willingness to grow with the role
- Highly organised persona with robust attention to detail and the ability to manage multiple projects simultaneously
- Excellent communication, collaboration & time management skills
- The ability to take feedback constructively and iterate quickly
- An understanding of working in a deadline-driven environment

Main responsibilities include:

- Support the Marketing Manager in developing campaign strategies aligned to brand and commercial objectives
- Manage ongoing, dynamic marketing campaigns and execute across a broad range of digital and affiliate channels
- Work closely with content writers, digital specialists, developers and designers to execute campaign requirements across all relevant channels
- Plan and manage EDM, SMS, organic, and paid social media calendars
- Support SEO and UX optimisation across all website content in conjunction with developers, designers and digital marketing specialists




- Assist in planning and implementing customer journey content across manual and automated channels
- Support the mapping of customer touchpoints across different audience segments and marketing objectives
- Assist in maintaining clear marketing communication channels between internal and external stakeholders for one of Sportsnet's key programs

Applicants must have:

- A bachelor's degree in marketing, communications or a related field, or equivalent professional experience
- 5+ years of experience in marketing, with demonstrated experience leading campaigns for a major event, sporting property or program
- Demonstrated experience managing multi-channel marketing campaigns
- Proficiency in email marketing platforms
- Experience with Meta Ads Manager or equivalent paid social platforms
- Strong copywriting and proofreading skills
- Familiarity with CRM systems and marketing automation tools
- Working knowledge of design principles and visual brand consistency, with the ability to give clear, constructive creative briefs and work collaboratively with graphic designers
- Familiarity with design tools such as Adobe Creative Suite or Canva sufficient to review, adjust or mock up simple assets when needed
- Ability to operate autonomously in a dedicated, high-visibility program role

How to apply:

Please submit your resume through LinkedIn's 'Easy Apply' system. Applicants will be contacted should they be successful in securing an interview.

For any questions, please don't hesitate to reach out to Marketing Manager, Lachie Ellis, at [email protected].

📌 Program Marketing Lead (Melbourne)
🏢 Sportsnet Corporation
📍 Melbourne