The Social & Paid Media Lead is responsible for driving Ela & Earth's organic and paid social presence. This role blends hands-on strategic and creative planning with the execution of paid Meta advertising. The role also works closely with our Social Media + Creative Assistant and our Influencer + Affiliate Coordinator to provide direction on content needs.
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This role is both creative and performance-driven, playing a key part in brand growth, customer acquisition, and revenue.
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Required skills and experience
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- 2 + years of experience in social media and content creation
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- 1 + year of experience in Meta ads
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- Strong understanding of Instagram, TikTok and emerging social platforms
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- Experience creating high-performing organic and paid social content
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- Working knowledge of Meta Ads Manager and paid social fundamentals
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- Strong creative eye with an understanding of brand storytelling
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- Ability to think strategically while remaining hands-on
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- Highly organised with strong project and time management skills
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- Confidence leading and mentoring team members
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- Analytical mindset with the ability to interpret performance data
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- Experience working cross-functionally with marketing and e-commerce teams
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- Must be an Australian resident
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What this role involves
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Social Media & Content
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- Work closely alongside our Social Media + Creative Assistant to oversee and strategise our organic social content across Instagram, TikTok and other relevant platforms
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- Provide strategic oversight of the social content calendar, ensuring it aligns with launches, promotions and key brand moments
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- Lead content ideation, trend tracking, hooks and storytelling to drive engagement and growth
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- Ensure all content aligns with brand tone, visual identity and commercial objectives
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- Work closely with internal teams to capture product, lifestyle and behind-the-scenes content
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Paid Social (Meta Ads)
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- Own the day-to-day setup and execution of Meta ad campaigns, and assist with paid ads strategy (with ongoing learning and support provided)
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- Create, test and iterate ad creatives, audiences and messaging
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- Monitor performance and contribute to optimisation and testing discussions
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- Collaborate with management to continue building paid media capability
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- Support paid campaign execution for launches, promotions and evergreen activity
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- Work alongside the Influencer & Affiliate Coordinator to provide explicit direction on content needs, briefs and campaign priorities
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- Collaborate closely to maximise UGC output, reach and efficiency
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- Contribute to social and paid media strategy aligned with broader marketing goals
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- Track and report on key metrics, including engagement, growth and content performance
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- Identify opportunities to improve efficiency, output and overall results
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Success looks like
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- Strong, consistent and on-brand social content output
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- Growth in engagement, reach and community
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- Improved quality and performance of paid social creatives
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- Smooth collaboration between social, paid and influencer functions
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- A supported and well-directed Influencer & Affiliate Coordinator
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📌 Social & Paid Media Lead (City of Gold Coast)
🏢 Ela & Earth
📍 City of Gold Coast
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