We're seeking an experienced
Marketing Manager
to lead the planning, delivery and optimisation of our Client’s marketing strategy across digital, events, partnerships and owned media channels.
The Prospect Reporting to the leadership team, you will play a pivotal role in shaping organization’s marketing direction, supporting continued digital growth, expanding the national seminar program, and helping evolve the education ecosystem through emerging technologies, including AI-enabled learning and engagement initiatives.
You will balance strategic leadership with hands-on execution, leading campaigns that strengthen audience engagement, support commercial objectives and enhance company's position as a leader in healthcare professional education.
Key Responsibilities
Develop and execute integrated marketing and communications strategies aligned with business growth objectives
Lead end-to-end campaign delivery across email, social media, web, content, events and print
Drive audience acquisition, engagement and retention across client's education and CPD offerings
Support the growth of digital product ecosystem, including AI-enabled learning and engagement initiatives
Lead marketing activity for online learning programs, podcasts, webcasts, video, editorial and emerging education formats
Manage CRM communications, marketing automation and audience segmentation strategies
Monitor, analyse and report on campaign performance, audience insights and marketing effectiveness
Collaborate closely with internal teams including editorial, events, sales, production and LMS teams
Manage external agencies, creative partners and suppliers as required
Maintain a deep understanding of healthcare professional audiences and the evolving CPD landscape
About You You are a strategic marketer with strong commercial acumen and a growth mindset. You enjoy leading people, influencing stakeholders and driving results, but you're equally comfortable rolling up your sleeves and executing campaigns when needed.
7+ years' experience in marketing, communications or digital marketing
Proven success developing and executing marketing strategies that deliver measurable outcomes
Strong experience across digital marketing channels
Hands-on experience with CRM platforms and marketing automation tools such as Active Campaign or similar
Strong understanding of campaign analytics, audience insights and performance optimisation
Demonstrated ability to manage multiple campaigns and projects simultaneously
Excellent communication, stakeholder management and collaboration skills
Desired Skills
Experience in healthcare, medical education or pharmaceutical sectors
Understanding of the Australian healthcare professional and CPD landscape
Experience marketing events, conferences or education programs
Experience working with AI-enabled platforms and leveraging LLM technologies
Familiarity with Learning Management Systems (LMS)
Knowledge of Adobe Creative Cloud
Opportunity for travel for in-person events across Australia with luxurious hotel stays.
Opportunity to shape the future direction of marketing and new innovations.
The office kitchen is always generously stocked and the team love to get to trivia nights.
Hybrid work arrangements after 6 months form start date.
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📌 Marketing Manager (Burwood)
🏢 Salt
📍 Burwood