Salary:

$120,000 – $150,000 + Super (dependent on experience)

We Offer

$120,000 – $150,000 salary package based on seniority and experience

Clear systems, expectations, and accountability

Direct access to senior leadership

Career progression as the agency scales

A high-performance team that values quality and results

Regular team events and a strong internal culture

About Us At DNM Digital, we are a performance-driven digital agency focused on SEO, content, and digital growth. We work with ambitious brands across Australia and internationally who care about measurable results, not vanity metrics.

We operate with accountability, clarity, and high standards. As we continue to scale, we are looking for a Head of SEO to lead the SEO team and ensure delivery quality, reporting standards, and performance remain strong across the agency.

This is a player-coach role suited to someone who still enjoys the craft of SEO but is ready to take broader ownership of strategy, delivery standards, and team development. You will initially lead a small internal team while working with external support resources, with the opportunity to shape how the SEO department evolves as the agency scales.

What You'll Be Doing

Lead an SEO team of 5 including senior specialists, and offshore VAs

Run regular WIPs to manage workflow, priorities, and deadlines

Conduct one-on-ones to support development, accountability, and performance

Act as the escalation point for delivery, performance, and client issues

Performance & Standards

Review team KPIs and provide clear, actionable feedback

Ensure all reporting meets DNM reporting standards

Ensure monthly reporting, link briefs, and content orders are completed on time

Own performance risk reporting,



ensuring risks are clearly identified and mitigation plans are documented

Maintain high delivery standards as the team scales

Client Ownership

Personally manage a small portfolio of enterprise-level SEO clients

Oversee strategy, communication, and performance on those accounts

Ensure work aligns with commercial objectives, not just SEO deliverables

Commercial & Growth

Support the accounts team with SEO upsells, retention conversations, and quarterly business reviews

Assist the business development team in closing key SEO accounts when needed

Contribute to SEO service pricing to ensure we remain competitive without undervaluing delivery

Communication & Stakeholder Management

Manage communication upwards to senior leadership

Translate priorities and strategy clearly down to the team

Work closely with the accounts and business development teams on retention, upsells, and new business pitches

Provide visibility on performance, risks, and opportunities

What We're Looking For

5+ years of SEO experience within an agency environment

2+ years of team management experience, including hiring and performance coaching

Proven ability to lead people, not just campaigns

Comfortable owning performance, delivery quality, and outcomes

Excellent communicator who can confidently manage both senior stakeholders and junior team members





Highly organised and process-driven

Confident reviewing work, giving feedback, and holding people accountable

Experience working with KPIs, reporting frameworks, and enterprise-level clients

Proficient with core SEO tools including Google Search Console, GA4, SEMrush or Ahrefs

Strong technical SEO knowledge — crawlability, indexation, site architecture, and Core Web Vitals

Up to date with modern search trends including AI-driven search behaviour and entity-based SEO

SEO expertise matters, but judgement, leadership, and standards matter more in this role.

Key Targets Success in this role is measured against the following:

Client churn rate < 2.5%

80%+ of SEO clients hitting agreed KPI targets

Monthly reporting delivered on time across 100% of accounts

Team DLER > 3.33

Why This Role Is Different This is a genuinely high-impact leadership role within a rapidly growing independent agency where SEO is at the core of the business.

SEO drives a significant portion of our revenue, making this a critical hire with real ownership and influence across the agency. You will work closely with senior leadership to ensure SEO continues to scale as a core growth channel for our clients and the business.

We're looking for someone who is:

Technically sharp and comfortable being hands-on when needed

Strong across technical SEO, AI, on-site optimisation, and commercial strategy

Confident mentoring and developing SEOs

Comfortable working directly with leadership to evolve the SEO function

Thinking beyond outdated SEO playbooks and focused on contemporary search, entities, and AI-driven search behaviour

#J-18808-Ljbffr

📌 Head of SEO (Sydney)
🏢 DNM Digital
📍 Sydney