Communications & PR Manager - Luxury Automotive & Lifestyle

- Lead the communications and PR strategy for this iconic global luxury brand across Australia and New Zealand.

This is a high-impact opportunity for a commercially minded communications qualified to shape brand relevance, engage new audiences and support customer and business growth. You will work closely with local leadership, the APAC regional hub and global headquarters, while acting as a trusted brand ambassador in the market.

About the role

You will:

- Develop and deliver the Australia and New Zealand communications strategy.
- Lead proactive media relations, content creation and brand storytelling.
- Build relationships across media, luxury, lifestyle, business and cultural networks.
- Identify partnerships, events and audience-growth opportunities.
- Connect communications activity to measurable commercial outcomes.
- Manage PR, digital, social, media and event agency partners.
- Provide strategic counsel to senior stakeholders.
- Collaborate with APAC and global teams.
- Support major local and international brand events.

About you

You will bring:

- Proven experience in communications, PR, media relations or brand communications.
- Excellent written, verbal and presentation skills.
- Strong stakeholder management and relationship-building capability.




- Experience creating compelling content and stories.
- Digital and social media understanding.
- Commercial awareness and confidence using performance insights.
- Executive presence, sound judgement and high emotional intelligence.
- A proactive, solutions-focused and entrepreneurial mindset.
- A genuine commitment to excellence and going above and beyond.
- Willingness to travel internationally at least six times per year.
- Luxury, lifestyle, premium consumer, fashion or automotive experience is desirable but not essential. We value attitude, capability, curiosity and brand passion.

Why join?

- Represent an internationally recognised luxury brand.
- Work with senior regional and global leaders.
- Gain international exposure and travel opportunities.
- Participate in major global brand activities.
- Make a direct contribution to brand growth and customer acquisition.
- Develop your career in a high-performance environment.

This is a Sydney-based role requiring international travel and flexibility around major events and business priorities.

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📌 Communications & PR Manager - Luxury Automotive & Lifestyle (Sydney)
🏢 Oryx People
📍 Sydney