Lead digital performance strategy and drive growth for a leading travel brand

Your new company
Join a leading Australian travel organisation recognised for innovation, growth, and award-winning customer experiences. This is an opportunity to step into a high-impact digital leadership role where your expertise will directly influence performance, revenue growth, and customer acquisition across multiple consumer brands.
If you're passionate about digital marketing, data-driven decision making, and driving measurable outcomes, this role offers the autonomy, resources, and career growth to take your next step.
Your new role
As Digital Performance Lead, you will own the strategy, execution, optimisation, and performance of key digital marketing channels. Working closely with senior stakeholders and a high-performing marketing team, you'll use data and insights to drive enquiries, maximise return on investment, and identify new growth opportunities.This role suits a commercially minded digital marketer who thrives on performance, innovation, and continuous improvement. You'll play a key role in shaping digital strategy while mentoring junior team members and driving a strong test-and-learn culture.

Lead end-to-end digital campaign planning, execution, optimisation, and reporting Drive enquiry growth and improve digital performance across paid and owned channels Manage and optimise spend across Google Ads, Meta Ads, EDMs, and other performance channels Analyse campaign and website performance using GA4 and digital reporting tools Develop and execute testing strategies to improve conversion and channel effectiveness Identify new opportunities through data analysis, consumer insights,



and market trends Implement AI and automation solutions to improve efficiency and scalability Collaborate with wider marketing and analytics teams to deliver commercial outcomes Mentor and support digital marketing team members to improve capability and performance Champion innovation and continuous improvement across digital marketing activities

What you'll need to succeed

- Proven success managing high-performing digital marketing campaigns
- Minimum five years' experience across Google Ads and Meta advertising platforms
- Strong experience delivering measurable ROI and lead generation outcomes
- Advanced analytical skills with confidence interpreting large datasets
- Hands-on experience with GA4, digital reporting, and campaign optimisation
- Strong commercial acumen and strategic thinking capability
- Experience managing budgets and performance marketing initiatives
- Excellent stakeholder management and communication skills
- Exposure to AI, automation, and modern marketing technology tools
- Tertiary qualifications in Marketing, Communications, or a related discipline are advantageous
- Join a growing and highly successful consumer brand

What you'll get in return

- Broadbeach beachfront office location
- Career development across a portfolio of established brands
- Access to ongoing professional development and training
- Travel discounts and employee benefits program
- Wellbeing initiatives and access to financial advisory services
- Social events and team celebrations
- Volunteer leave to support community initiatives
- Chance to shape digital strategy and influence business growth

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call Krystal Smith on 07 3243 3022
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
#3018684

📌 Digital Performance Lead (Gold Coast)
🏢 Hays
📍 Gold Coast