Job Description

STRATEGIC DIRECTION & BRAND PRIORITIES

- Develop and deliver the regional marketing strategy aligned to national priorities and local opportunities.
- Use deep consumer, regional and competitor insights to drive idea generation, product understanding and brand image.
- Partner closely with Sales to deliver robust local commercial outcomes, distribution growth, and in-market execution.
- Support growth in the university channel through programs that drive sales and visibility.
- Drive relevance across key consumption occasions through tailored messaging, occasion campaigns and big regional moments.

MARKETING INNOVATION & PREMIUM EXECUTION

- Develop innovative, locally relevant ideas that bring the brand to life across the full marketing mix.
- Ensure every touchpoint delivers a premium, detail-obsessed consumer experience at events and in field activations.
- Identify and leverage strategic third-party event partnerships to increase brand visibility, consumer engagement, and product usage within key local scenes.
- Build and maintain strong relationships with key opinion leaders, media partners, industry stakeholders, and influential community networks across the region.




- Incorporate Red Bull athlete activations into marketing plans and deliver integrated 360° campaigns that maximise brand reach and engagement.

ORGANISATIONAL CAPABILITIES & ENABLING STRUCTURE

- Lead by example, embodying Red Bull’s values and fostering a positive, inspiring team culture.
- Recruit, train and manage a high-performing team that lives the Red Bull attitude.
- Coach and develop team members through ongoing feedback, performance evaluations and clear development plans.
- Partner with the Head of Field Marketing to assess capability gaps and implement targeted development plans.
- Train regional teams (including sales) on brand strategies and best-in-class execution.

DRIVING EFFICIENCIES

- Maintain efficient, premium-supporting logistics, warehousing and infrastructure systems.
- Own regional budget planning and management in partnership with the line manager and national specialists.
- Continuously identify cost savings and operational efficiencies in the region.
- Build smart, mutually beneficial partnerships that add value through expertise, networks, assets or budget.
- Manage agencies and external partners to deliver smooth, effective event logistics and execution.

📌 Field Marketing Manager, Queensland (Brisbane)
🏢 Red Bull
📍 Brisbane