Karegar is seeking a polished, style-conscious, and digitally savvy Boutique Sales & Social Media Marketing Assistant to join our team. This role blends luxury customer service with creative social media support, making it ideal for someone who appreciates South Asian fashion, understands boutique retail standards, and enjoys creating engaging digital content.

Key Objectives

- Consistently produce polished, on-brand content that showcases Karegar’s collections beautifully.
- Grow brand awareness, engagement, and reach across Instagram and TikTok.
- Convert views and engagement into genuine customer inquiries, studio appointments, and online sales.
- Maintain an organized bank of high-quality content ready for publishing.

Key Responsibilities

1. Content Strategy & Planning

- Participate in weekly strategy calls every Monday to outline priorities, campaign themes, and promotions.
- Research and implement relevant trends, audio, and content concepts while maintaining Karegar’s elevated brand identity.
- Prepare content calendars and write engaging, brand-aligned captions in advance.

2. Production & On-Site Filming

- Capture high-quality short-form video (Reels/TikToks) and lifestyle imagery featuring garments, detail close-ups, behind-the-scenes, and styling concepts.

3. Video Editing & Platform Management (CapCut)





- Edit raw video footage using CapCut (and/or Adobe Premiere Pro, InShot) into polished, high-converting Reels and TikToks—including seamless transitions, trending audio syncing, text overlays, and captions.

Maintain a posting schedule of:
- 3 Instagram posts / Reels per week
- 3 TikTok posts per week
- Regular / Daily Instagram Stories
- Maintain an organized digital archive/content bank of ready-to-post assets.

4. Analytics & Ongoing Communication

- Monitor performance metrics (reach, engagement, inquiries, conversions) and use data insights to optimize future content.
- Maintain regular communication with the founder/management via WhatsApp and voice notes

About You

- Based near Port Melbourne with reliable availability
- Professional, well-presented, and aligned with a luxury retail environment
- Strong communicator with excellent interpersonal skills
- Knowledge of South Asian fashion, textiles, or languages (Hindi, Sinhala, Tamil, Punjabi, Urdu, etc.) is highly regarded
- Comfortable on camera and confident creating engaging social media content
- Experienced with Instagram, TikTok, and CapCut
- Highly organised with strong attention to detail
- Retail or sales experience preferred
- Seeking a long-term part time opportunity
- University students are welcome to apply

📌 Store and Social Media Marketing Assistant (Melbourne)
🏢 Teams by C9 GROUP
📍 Melbourne