Your Impact

You will translates category, consumer, shopper and brand strategies into nationally aligned campaigns and activations across the On-Premise and AFH channels. You will identify growth opportunities through category and occasion insights, then leads programs, activations and launches that engage customers and consumers, strengthen brand experiences and deliver channel objectives. Working across sales, marketing, category, sales operations and agency partners, you will balance commercial impact, execution quality and investment effectiveness in line with the On-Premise and AFH value equation.

12-month secondment role

Key responsibilities

- Lead the RCS and Non-Alcohol portfolio strategy for the On-Premise and AFH channels, developing the rolling 18-month game plan, innovation pipeline and annual activity plans aligned to brand, category and sales objectives.
- Develop and execute trade marketing programs and below-the-line activations, including innovation launches, national sales drivers and channel initiatives that increase distribution, visibility, sales performance and brand execution.
- Collaborate with Marketing, Customer Marketing, agencies and Sales teams to ensure alignment, clear communication and successful execution of channel plans.
- Own the RCS and Non-Alcohol sales driver calendar and trade marketing budget, making investment decisions, managing priorities and evaluating campaign ROI to optimise future activity.
- Provide strategic guidance on customer and venue targeting, ensuring activity is focused on the highest-value commercial opportunities while maintaining compliance with legal,



regulatory and responsible service requirements.
- Lead and develop a direct report, building team capability, setting clear objectives and partnering with Trade Marketing, Sales Operations and Field Sales teams to deliver effective go-to-market execution.

About you:

- Degree-qualified in Marketing, Business, Commerce or a related discipline, or equivalent commercial experience.
- Strong background in Trade Marketing, Brand Marketing, Customer Marketing or a similar FMCG/commercial workplace.
- Proven success developing and executing customer and consumer activation programs that influence purchase decisions and deliver measurable sales outcomes.
- Experience leading cross-functional projects, managing multiple priorities, budgets, agencies and key stakeholders.
- Knowledge of the On-Premise and AFH (Away From Home) channels and understanding of channel dynamics, customer needs and consumer behaviour is highly regarded.
- Solid trade activation capability with a solid understanding of consumer, shopper and customer drivers, with exposure to digital marketing, CRM or omnichannel activation viewed favourably.

Why Asahi At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate. Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.

📌 Trade Marketing Manager - On Premise & Away From Home (Melbourne)
🏢 Asahi Beverages
📍 Melbourne