- Lead direct marketing and digital
- Full-time
- Melbourne with hybrid flexibility

SANE is Australia's leading innovator in digital mental health, delivering online mental health community and telehealth support services for people experiencing complex mental health issues and trauma, and their family, friends and carers. With a vision of a brighter future for people, families and communities facing complex mental health challenges, SANE combines service delivery, advocacy, education and innovation to create meaningful and lasting change.

Reporting to the Fundraising and Philanthropy Manager, the Individual Giving Lead will play a pivotal role in delivering SANE's new Fundraising Growth Strategy, helping drive revenue growth, expand the supporter base and strengthen long-term donor engagement. Working across annual appeals, matched giving campaigns, donor acquisition and regular giving, you'll develop and implement integrated fundraising campaigns that drive revenue growth, strengthen donor retention and build a sustainable pipeline of supporters.

This is an exciting opportunity for a data-informed and creative fundraising professional who enjoys both strategy and delivery. Working closely with fundraising, marketing and digital colleagues, you'll optimise campaign performance, enhance supporter experiences and develop donor journeys that inspire deeper engagement. You'll also play an important role in strengthening systems, reporting and segmentation, helping SANE continue to build a contemporary and high-performing fundraising program.

About YOU​

You are a proactive fundraiser who understands how to combine compelling storytelling, strong donor engagement and data-driven decision making to deliver results.

You will bring:

- Experience in individual giving,



direct marketing or fundraising campaign management within the not-for-profit sector
- Demonstrated success delivering multi-channel fundraising campaigns from concept through to evaluation
- Experience developing acquisition, retention and regular giving strategies that drive sustainable growth
- Strong digital fundraising capability and understanding of donor engagement best practice
- Experience managing campaign budgets, reporting and performance analysis
- Solid communication and copywriting skills across digital, email and direct marketing channels
- Experience using Salesforce or a similar CRM platform, with confidence in segmentation, reporting and data analysis
- Excellent project management and organisational skills, with the ability to manage competing priorities and deadlines
- A collaborative approach and the ability to work effectively with a range of internal and external stakeholders
- A commitment to ethical fundraising practice and improving outcomes for people affected by complex mental health issues

At SANE, you'll join a collaborative and purpose-driven team that embraces innovation. You'll enjoy hybrid working arrangements, salary packaging benefits, and the opportunity to contribute to meaningful change for people experiencing complex mental health challenges.

Gembridge Australia champions diversity and is committed to building an inclusive environment. We encourage applications from Aboriginal and Torres Strait Islander people, and people of all abilities, cultures, sexual orientation and genders.

APPLY NOW if you are a thoughtful and results-driven fundraising professional ready to grow donor engagement and drive genuine social impact.

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Gembridge is proud to partner with SANE. ​

For a confidential discussion, contact Dawn Patrick or Jenni D’Orival at Gembridge on ************ or **********************.

📌 Individual Giving Lead (Melbourne)
🏢 Gembridge
📍 Melbourne