zoe kratzmann is an independent Australian designer brand. Modern, minimal, fiercely feminine - designing premium womenswear since 2005.

Twenty years in, the brand has a loyal customer, a strong creative point of view and long-standing relationships across our supply chain. We are in a phase of considerable growth - investing in our team, our technology and how we show up across our channels.

We are a small, tight team. Decisions are made quickly, and proactive work with a collaborative mindset is our style.

The role

This role leads organic social media execution and strategy as well as paid media creative for zoe kratzmann. You set the strategy, plan and work alongside the team to produce the content and deliver compelling copy and insightful reporting.

You will work within the marketing, ecommerce and creative team, and report to the Head of Marketing.

This position requires a strategic creative who is experienced in e-commerce and premium brand contexts. It is a role that has a strong sense of brand guardrails, but allows you to present, and execute new ideas consistently.

Key responsibilities

Strategy and planning

- Own the social media strategy across Instagram, Facebook TikTok, Pinterest and any other channels as agreed over time

- Build and maintain a rolling content calendar tied to product drops, campaigns and seasonal moments and ensure content is produced on-time and to a high standard

- Set the channel mix, posting cadence and performance targets

- Recommend recent channels and formats

- Propose new content approaches, new executions, new collaborations and identify opportunities consistently

Content production

- Plan, brief, edit static, motion, and written content





- Deliver on social content production plans for shoot days in collaboration with the Head of Marketing & Creative Director

- Develop concepts and briefs across the influencer program - with a primary focus on paid digital performance outcomes

- Brief and manage external creators, photographers and editors when needed

- Write compelling copy that is both platform-appropriate and on-brand

Creators and Partnerships

- Build and scale our creator program - identify new creators monthly, manage outreach workflows and creator guideline improvements

- Run gifting, seeding and creator partnerships end to end, delegating and working with our content and social media coordinator

- Ensure all creatives delivered are implemented across digital channels quickly and to specifications

- Deliver internal briefs and proposed ideas on creative iterations and variations from initial concept through to live performance

- Support PR, events and email marketing where there is overlap

Performance and reporting

- Track performance weekly across organic and digital channels

- Report on growth, customer acquisition, engagement and commercial outcomes

- Deliver reporting and insights according to the expected cadence and quality standards

- Present reports and monthly + quarterly channel plans to the leadership team

What you will bring





- 3 -4 + years in senior social media and strategic digital roles, ideally in fashion, lifestyle or beauty

- A demonstrable record of growing branded channels and producing content that performs commercially

- Demonstrated record in executing creatives for paid digital channels - the metrics that define success and point the work to iteration or improvement

- Excellent copywriting skills

- Hands-on post-production skills (after effects is preferred)

- Highly analytical and comfortable reviewing data across multiple platforms

- Self-directed - able to deliver according to a set calendar, multiple priorities and external partners whilst ensuring internal consultation with creative decision-makers

- Strong eye and feel for the brand and the customer

- Experience managing creator and ambassador programs at scale

- Brand-driven and strategic in applied thinking to creative outputs

- Adaptable - you are good to roll with changes and work reactively if commercial performance requires it

Useful, not essential

- Experience with AI workflows, AI-driven digital asset management tools and agentic AI principles

- Shooting Skills - photography or motion capture

- Knowledge of Shopify and Klaviyo as content surfaces

How we work

- Small team and a continuous improvement mindset

- Efficiency - we run on lean principles and value the kind of thinking that finds the simplest solution. We try not to over-complicate processes.

- Open communication, fast decisions, ownership & accountability

To apply

Apply via Seek and include a portfolio (visuals or links to your work is 100% fine). Include a CV and cover letter - ideally demonstrating a your sense of the brand from the outside-in.

📌 Senior Social Media & Content Specialist (Kunda Park)
🏢 Zoe Kratzmann
📍 Kunda Park