Job Description
Growth Marketing Manager - Part Time Mat Leave Cover
The Tasmania Devils Football Club is on a historic journey to build a professional AFL/AFLW club from the ground up.
We are assembling a passionate and committed team to connect with fans across Tasmania and beyond, creating experiences that inspire pride, loyalty, and belonging.
Role Purpose
The Growth Marketing Manager is responsible for driving fanbase growth, digital performance, supporter engagement and revenue outcomes through data-led, targeted and measurable marketing activity.
Sitting within the Marketing & Consumer Engagement team, this role partners closely with Commercial, Consumer and Data teams to deliver growth initiatives that acquire new fans, deepen supporter relationships and convert engagement into long-term value for the Club.
This role brings specialist capability across CRM, paid media, digital analytics, lifecycle marketing and campaign optimisation, ensuring the Club's marketing activity is creative, on-brand, targeted and commercially effective.
Your responsibilities will include:
Growth Marketing & Campaign Delivery
Develop and deliver growth marketing campaigns supporting fan acquisition, database growth, membership, ticketing, retail, partnerships, events and broader Club initiatives
Plan, build and optimise multi-channel campaigns across paid, email, SMS, web, organic social and other relevant digital channels
Work with the Head of Marketing to align brand, creative and performance activity across key Club campaigns
Identify opportunities to move supporters from awareness to engagement, conversion, retention and advocacy
Act as a key owner of CRM and lifecycle marketing activity, supporting best practice usage,



optimisation and campaign delivery through Salesforce Marketing Cloud
Develop and optimise supporter journeys aligned to acquisition, engagement, conversion, retention and lifetime value objectives
Build segmented and personalised communications for prospects, members, ticket buyers, merchandise customers, event attendees and engaged fans
Maintain robust CRM hygiene, including data quality, consent management, deduplication and regular database audits to ensure supporter communications are accurate, compliant and effective
Paid Media & Digital Performance
Plan, manage and optimise paid digital campaigns across relevant channels, including paid social, search, display, video and retargeting
Support paid acquisition activity for database growth, membership leads, ticket sales, merchandise campaigns and major Club moments
Monitor campaign spend, performance and ROI, making recommendations to improve efficiency and outcomes
Test audiences, creative, messaging, offers and channels to continuously improve campaign performance over time
Performance Optimisation & Analytics
Analyse campaign performance and translate insights into practical optimisation strategies
Continuously test and refine campaign effectiveness through structured experimentation
Produce regular reporting and dashboards to inform decision-making across Marketing, Consumer and Commercial teams




What you'll bring
Growth marketing experience across CRM, lifecycle and performance marketing (ideally in sport, entertainment or a consumer environment)
Solid hands-on experience with Salesforce Marketing Cloud or equivalent
Experience planning and optimising paid digital campaigns across channels such as Meta, Google, YouTube, TikTok, search, display or retargeting
Experience developing data capture and lead generation strategies, including landing pages, forms, competitions, waitlists, event registrations, referral activity and preference centres that grow the Club's known supporter base
Robust campaign measurement and attribution capability, including UTM frameworks, tracking links, pixels, conversion events, GA4, GTM, and reporting dashboards
Commercial mindset with the ability to connect marketing activity to fan growth, revenue, conversion and lifetime value
Organised, collaborative and comfortable managing multiple campaigns and priorities in a fast paced environment
Values-led, fan-first and motivated by the opportunity to help build a Club from the ground up
The Fine Print
9 month fixed term, part time (0.6) maternity leave cover role (commencing January ****)
Hybrid or remote will be considered for the right candidate
A collaborative and inclusive culture
Work that matters, a team that backs you, and a chance to be part of something truly historic
Company Overview
The team that we were told would never ever happen has finally roared to life!
Born from over 150 years of dedication, grit and passion, on 18 March **** we celebrated the launch of the latest AFL club – the Tasmania Football Club – The Tasmania Devils.

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