We are looking for a hands‐on and commercially minded Digital Marketing Executive with a solid understanding of both content and performance marketing.
You will be responsible for brand‐owned content, Meta advertising, influencer collaborations and day‐to‐day website marketing operations. The ideal candidate can connect creative ideas with performance data and independently drive projects from briefing through to execution and optimisation.
Key Responsibilities
1. Meta Advertising
Support the planning, creation and publishing of brand‐owned social media content, including creative direction, copywriting, briefs and content reviews
Develop and execute Meta advertising plans based on brand priorities, campaign objectives and commercial targets
Manage the day‐to‐day setup, monitoring and optimisation of Meta campaigns
Analyse key performance metrics, including CTR, CPC, CPA, ROAS and conversion results
Identify high‐performing creatives, hooks, audiences and content formats, and translate insights into ongoing improvements
Coordinate with internal teams and external agencies to ensure campaigns are delivered on time and to a high standard
Conduct regular performance reviews and provide clear, actionable recommendations
2. Influencer Partnerships and Content Coordination
Independently identify, evaluate and shortlist relevant influencers and KOLs
Manage influencer outreach, negotiations, briefing, content reviews and campaign delivery




Assess the brand fit and conversion potential of influencers and their content
Track campaign performance and identify effective influencer profiles and content formats
Coordinate the repurposing of influencer content across brand‐owned channels and paid advertising
3. Website and E-commerce Marketing Operations
Support the day‐to‐day marketing operation of the brand website, with a key focus on EDM planning, production, deployment and performance analysis
Coordinate website assets for major campaigns, product launches and promotional events, including banners, landing pages and product content
Coordinate advertising, social media, EDM and website content to ensure a consistent customer journey and marketing message
About You
Bachelor's degree in Marketing, Communications or a related field
At least two years of experience in digital marketing, performance marketing or social media marketing
Hands‐on Meta Ads experience, with the ability to independently set up, monitor, analyse and optimise campaigns
Strong content sense and the ability to assess the conversion potential of creatives, hooks and influencer assets
Strong analytical skills and the ability to turn performance data into clear actions
Experience independently managing influencer selection, outreach, briefs and content delivery
Agency management experience is highly regarded
#J-*****-Ljbffr

📌 Digital Marketing Executive (New South Wales)
🏢 Unichi Wellness
📍 New South Wales