Job Description
We are seeking a dynamic and commercially driven Brand Director to lead the global growth of Billini and Banbe. This role will be responsible for creating, defining, and executing a cohesive brand strategy that fuses innovative creative direction with a strong KPI-driven performance approach. As a key member of the Executive and Management team, you will play a critical role in shaping brand identity, driving customer engagement, and delivering commercial success across all channels.
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Brand Strategy & Leadership
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Develop and implement a global brand strategy that aligns creative vision with measurable business outcomes
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Lead and inspire cross-functional teams to achieve customer-centric success and commercial excellence
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Act as a key contributor to executive decision-making and overall business strategy
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Creative Direction & Campaign Execution
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Create and execute engaging seasonal campaigns and content across all platforms (TikTok, Instagram, eCommerce, retail, and more)
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Oversee creative direction across all brand touchpoints, including digital, in-store, and social channels
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Direct and brief campaign rollouts, ensuring alignment with product launches and brand guidelines
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Attend shoots and provide on-set direction while managing budgets effectively
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Cross-Functional Collaboration
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Partner with Product, Retail, Buying & Merchandising, Marketing, and Creative teams to deliver compelling, customer-focused campaigns
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Attend weekly trade meetings to identify opportunities, risks, and actionable insights
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Brand Experience & Innovation
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Continuously elevate all brand touchpoints including packaging, POS, in-store design, and merchandising
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Lead creative direction for window installations and seasonal visual merchandising
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Initiate and execute brand collaborations and key brand moments
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PR, Partnerships & Events
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Support PR and media strategies to grow global brand awareness and desirability
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Build and lead a robust partnerships program aligned with brand identity
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Oversee creative direction for events including press activations, store openings, and product launches
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Digital & Performance
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Oversee and sign off on weekly social media plans across all platforms
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Ensure consistency in brand tone of voice and messaging
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Monitor, analyse, and report on ROI and performance against KPIs
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Review and manage budgets, sales targets, and expenses
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Conduct monthly financial analysis and reporting
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Contribute to company-wide financial planning and forecasting
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Build, mentor, and lead high-performing teams
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Set clear KPIs and conduct regular performance reviews
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Foster a culture of creativity, accountability, and excellence
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About You
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Proven experience in a senior brand leadership role, ideally within fashion, retail, or lifestyle
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Strong balance of creative vision and commercial acumen
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Demonstrated ability to lead cross-functional teams and deliver measurable results
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Exceptional communication, leadership, and stakeholder management skills
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Experience operating at an executive level, contributing to business strategy and growth
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Why Join Billini?
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This is an exciting opportunity to shape and scale a globally recognised fashion brand. You'll have the autonomy to lead with creativity, the support of a passionate team, and the platform to make a significant impact on brand growth and direction.

📌 Brand Director (New South Wales)
🏢 Billini
📍 New South Wales