Brand and Acquisition Campaign Manager We're Feros Care, and we're pleased to meet you.
And what we care most about is helping people live healthier, happier, better-connected lives.
Since ****, we've been making it happen, both for older Australians and people with disability.
We are proud to be Game Changers.
Dream Makers.
Kindness Champions.
Culture Shapers.
Vibrant Creators.
And it's not just us who thinks so; We've won many awards on the local and international stage for our approach.
We're looking for an experienced Brand and Acquisition Campaign Manager to join our Marketing team, based at our Coolangatta office with flexible working arrangements.
Reporting directly to the Head of Brand and Marketing, you'll lead our Brand Acquisition Campaign stream, shaping integrated campaigns that build our brand, generate demand and support growth across Feros Care.
Bring our brand to life and turn meaningful campaigns into growth.
In this role, you'll take ownership of integrated campaigns from insight and planning through to activation, optimisation and impact.
Working closely with leaders and teams across the organisation, you'll turn business priorities, customer insights and market opportunities into campaigns that strengthen our brand presence, engage customers and deliver outcomes.
Bringing together different perspectives across the business, you'll shape how Feros Care shows up in the market, ensuring our campaigns are creative, relevant and connected to our customers.
You'll also lead employer brand and workforce attraction campaigns, oversee creative and brand execution and leadership of two direct reports.
Collaboration across the business and broader Marketing team will be key to delivering strong, connected campaigns.
What you'll do Lead the planning, development and delivery of integrated brand and acquisition campaigns across digital, print, events and other channels.
Partner with leaders and stakeholders across the business to understand priorities and translate them into targeted marketing campaigns.
Drive lead generation and customer acquisition activity, with a strong focus on campaign performance,



conversion and growth.
Coordinate campaign activity across creative, content, digital, eDMs, landing pages, nurture activity and supporting communications in partnership with the relevant stream leads.
Monitor campaign performance and use customer, market and campaign insights to continually refine targeting, lead quality and outcomes.
Develop and deliver employer brand and workforce attraction campaigns in partnership with People and Organisational Development.
Manage campaign budgets, agencies, creative partners and suppliers, ensuring activity is delivered on time, within budget and against agreed objectives.
Oversee brand application and creative outputs across campaigns and marketing collateral, ensuring a consistent and high quality brand presence.
Provide transparent campaign reporting, insights and recommendations to senior leaders and key stakeholders.
Lead, coach and support two direct reports across marketing, events, graphic design and multimedia delivery.
What you'll bring 5+ years' experience in marketing, campaign management or a related field with demonstrated experience in a campaign management or marketing leadership role.
Proven experience developing and delivering integrated brand and acquisition campaigns across multiple channels.
Strong commercial and analytical capability, with a solid understanding of lead generation, acquisition, conversion and ROI, and the ability to use customer, campaign and market data to optimise performance.
Demonstrated experience managing complex, cross functional campaigns from planning through to delivery and evaluation.
Experience managing campaign budgets and working with external agencies, suppliers and creative partners.
Strong stakeholder management and communication skills,



with the confidence to engage and influence across different levels of an organisation.
Experience briefing and coordinating creative, content and digital teams to deliver cohesive campaign activity.
Experience developing employer brand and workforce attraction campaigns.
Working knowledge of CRM platforms, marketing automation and campaign nurture principles.
A collaborative, proactive approach with the ability to balance strategic thinking, strong campaign leadership and hands on campaign delivery.
Qualifications Checks Tertiary qualification in Marketing, Communications, Business or a related discipline, or equivalent relevant experience.
Unrestricted Australian Driver's Licence.
Willingness to undergo a Nationally Coordinated Criminal History Check.
Valid Australian working rights.
Why Feros Care?
At Feros Care, we value our people and offer: Not for Profit Salary Packaging of up to $15,900 per annum, and meal and entertainment salary sacrifice of up to $2,650 per annum, all tax free, stretching your income further.
Flexible Working Arrangements, including a hybrid model with a combination of working from our Coolangatta office and the flexibility to work remotely.
17.5% Annual Leave loading.
Cultural Leave Days for eligible employees.
Enjoy exclusive discounts, financial tips, and wellness programs through our ForME employee benefits platform.
Private Health Insurance Discount with Medibank.
Employee Assistance Program (EAP).
Paid Parental Leave (9 weeks) for eligible employees.
Access to Fitness Passport – discounted gym and pool memberships for you and your family.
$200 referral bonus per successful referral.
We actively seek to include, welcome and value the unique contributions of all people.
We encourage applications from Aboriginal and Torres Strait Islander people, people from cultural and linguistically diverse backgrounds and people with disability.
If you would like to discuss accessibility requirements, preferred communication methods or other possibilities, please contact ******

📌 Brand And Acquisition Campaign Manager (Gold Coast)
🏢 Feros Care
📍 Gold Coast