We're looking for a hands‐on
Digital Marketing & Content Specialist
to take ownership of the day‐to‐day marketing across two growing AgTech brands operating in
Australia and the United States
.
Both brands sell the same core range of remote monitoring and automation products, but each targets its own market. You'll help us grow both brands while ensuring the messaging, content and campaigns are appropriate for each country.
This is a broad marketing role for someone who enjoys actually
doing the work
, running campaigns, creating content, improving websites, designing marketing material and finding ways to generate more leads and sales.
What You'll Be Responsible For
Paid Advertising
You'll take ownership of our paid digital advertising, including:
Google Ads – Search, Display and other relevant campaigns
Campaign setup, management and ongoing optimisation
Keyword research and audience targeting
Testing ads, messaging, landing pages and creative
Monitoring cost per lead and return on advertising spend
Identifying opportunities to improve campaign performance
Social Media & Content
You'll help build both brands through regular, practical content.
This includes:
Creating and scheduling social media content
Editing photos and videos
Creating short‐form video and product content
Turning customer installations, product information and company activity into marketing content
Writing captions, articles and other marketing copy
Developing content ideas rather than waiting for everything to be provided
Maintaining a consistent presence across our social channels
Website & SEO
Both brands have WordPress‐based websites, and you'll be responsible for helping continually improve them.
This includes:
Updating and creating WordPress pages
Improving product and category pages




Writing and optimising website content (blogs)
Internal linking and website structure
Creating landing pages for advertising campaigns
Monitoring website and search performance
Identifying opportunities to increase organic traffic and enquiries
Experience with
WordPress and Elementor
would be highly regarded.
Graphic Design & Brand Content
You don't need to be a dedicated graphic designer, but you need to be comfortable creating professional marketing material.
This may include:
Product flyers and brochures
Product graphics
User guides and product documentation
Trade show and sales material
You'll also help maintain consistent branding across our Australian and US businesses.
About You
We're looking for someone who is versatile, creative and comfortable taking ownership.
Ideally, you'll have experience with a combination of:
Photo and video editing
Canva and/or Adobe Creative Suite
Google Analytics and conversion tracking
Basic graphic design
You
don't need to be an expert in every area
. More important to us is that you're capable, willing to learn and comfortable taking a project from an idea through to completion in a growing start‐up.
You'll need strong attention to detail and the ability to work independently without needing every task mapped out for you.
What Success Looks Like
We aren't looking for someone who simply keeps our social media accounts active.
We want someone who helps us:
Generate more qualified leads, increase website traffic, improve our search presence, create better marketing material and build two recognisable brands in Australia and the United States.
If you enjoy having ownership, experimenting with ideas and seeing the measurable results of your work, and being part of a small growing team, we'd like to hear from you.
#J-*****-Ljbffr

📌 Digital Marketing & Content Specialist (Perth)
🏢 Edge Systems
📍 Perth