Role Brief — Casual Brand Ambassador, Retail Award Level 1
FARMERS HUB
Harvest Hero
Role Brief — Casual Brand Ambassador, Retail Award Level 1
About Farmers Hub
Farmers Hub gets fresh produce from local farms onto convenience store shelves within hours of harvest, instead of days. Shorter supply chains mean growers can pick closer to peak ripeness, shoppers get fruit that actually tastes like it should, and less good produce goes to waste. We're currently trading across BP sites in Victoria, with fresh punnets, real grower stories, and a fast-growing local following.
The Role
Harvest Hero is part brand evangelist, part community manager, part salesperson. Most people pull onto the forecourt for fuel and a coffee; the Harvest Hero is the one who gets them tasting a strawberry, hearing who grew it, and walking out with a punnet. The role covers all five Farmers Hub BP sites across Peninsula Link and EastLink.
No retail experience is required. We're looking for genuine belief in the product and the confidence to start a conversation with a stranger — we'll teach the rest.
Key Responsibilities
Selling on the forecourt and carrying the brand message, turning a quick stop into a purchase and a regular
Running in-store tastings: setting up, offering samples,



and letting the product do the convincing
Keeping displays full, fresh and easy to grab; rotating stock and flagging what needs reordering
Building a local following online and off, including straightforward Reels and posts to the regional Hub page
Growing sign-ups to the Hub Club customer database at the stand and at every tasting
What We're Looking For
Genuine interest in real food, and enjoys talking to people about it
Confident selling something they believe in
Knows the Peninsula Link / EastLink area and can travel between all five sites
Driver's licence and own transport
Right to work in Australia
What you need
Driver licence and own transport between sites
Right to work in Australia
Employment details
Position: Casual, Retail Award Level 1
Reports to: Tony Course, Co-founder
Hours: ***** hrs/week, flexible around peak times, weekends included
Pay: Retail Award base rate plus monthly bonus for hitting store targets
Locations: BP Mount Eliza (Nepean Hwy); BP Peninsula Link, Baxter (inbound & outbound); BP EastLink, Scoresby (inbound & outbound)
Start: ASAP, applications close once filled
#J-*****-Ljbffr

📌 Brand Ambassador (Harvest Hero) (Melbourne)
🏢 Farmers Hub
📍 Melbourne