App & Community Manager – Digital Membership & Engagement
Australian Careers Training Company – Gold Coast QLD
Build and grow the global digital community behind Body Athletica.
About the role
Body Athletica is looking for an experienced App & Community Manager to take ownership of the growing digital community for Pilates students, graduates, Trainers and industry professionals around the world.
This is a newly created role reporting directly to the General Manager, with responsibility for developing the Body Athletica App into an active, valuable and commercially sustainable global community.
You'll be the internal business owner of the Body Athletica App, responsible for the member experience from the moment someone joins – helping them understand the platform, become active, discover valuable content, participate in the community and continue their relationship with Body Athletica after graduation.
This is not a social media management role and you don't need to be a Pilates instructor.
We're looking for someone who understands digital communities, memberships, content, engagement and subscription growth and knows how to turn a digital audience into a community people genuinely want to participate in.
Our philosophy for the Body Athletica App is simple:
Learn.
Teach.
Belong.
If you're excited by the opportunity to take ownership of a growing digital platform and help shape what it becomes, we'd love to hear from you.
Key responsibilities
Develop and manage a community engagement strategy that encourages students, alumni, Trainers and members to actively participate, create conversations, encourage peer connection, celebrate achievements and highlight Trainer expertise
Oversee the day-to-day App experience, including onboarding, groups, content organisation, events, communications, notifications and overall usability
Own the operational content calendar and coordinate a consistent pipeline of videos, educational resources, community content, workshops and other material




Coordinate the growing program of online workshops and events – managing the calendar, presenters, registrations, communications, recordings, member feedback and on-demand workshop library
Help introduce students to the App from the beginning of their Body Athletica journey and develop strategies to keep them connected after graduation
Develop and improve the journey from Free User → Engaged User → Paid Subscriber → Retained Subscriber, monitoring subscription growth, conversion, engagement, cancellations and retention
Monitor user growth, activation, monthly active users, returning users, community participation, content and video engagement, workshop registrations, free-to-paid conversion, subscriber growth, retention and churn, and member feedback
Work across Education, Student Experience, Marketing & Brand, Sales & Partnerships, Systems & Technology and the international Trainer network
About you
Experience managing an online community, membership or digital platform
Strong understanding of what drives community engagement
Experience coordinating content calendars and digital publishing
Experience coordinating webinars, workshops or online events
Excellent written communication skills
Strong organisational and project management capability
Confidence coordinating multiple contributors and stakeholders
Strong digital capability and confidence to learn new platforms
Experience working with analytics and performance data
Understanding of member/customer journeys, ability to work independently and take ownership, and strong commercial awareness
Experience with subscription or membership businesses, CRM/email marketing, automated member journeys, video content, digital learning platforms,



retention/churn analysis or international communities would be highly regarded.
You Don't Need to Be a Pilates Instructor
Industry knowledge is helpful but a Pilates qualification is not required.
We're more interested in your ability to build and manage an exceptional digital community and member experience.
Experience in education, fitness, health, wellness or professional membership environments would be advantageous but we are equally interested in candidates from other industries who can bring robust digital community and membership experience.
The ability to build a successful digital community is more important to us than being a Pilates subject-matter expert.
What Success Looks Like
You'll know you're succeeding when we see:
More students activating and using the App.
An increasingly active global community.
Alumni remaining connected after graduation.
Consistent and engaging content.
Strong workshop participation.
Trainers actively contributing.
Increasing paid subscriptions.
Strong subscriber retention.
Clear and effective member journeys.
Data being used to improve the App.
Members seeing genuine ongoing value in being part of Body Athletica.
About us
Body Athletica is an international Pilates education organisation delivering teacher training and continuing education across Australia, Bali, the UK, Europe, New Zealand and other international markets.
The community includes current students, graduates, alumni, Trainers, Mentors and industry professionals from around the world.
The Body Athletica App is central to the vision of remaining connected with people beyond their initial course, providing a digital home for the community including community and newsfeed, educational videos and resources, workshops and events, course information, student and alumni engagement, Trainer and industry content, messaging and community connection, continuing professional development, and free and paid membership experiences.
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📌 App & Community Manager – Digital Membership & Engagement (Gold Coast)
🏢 Australian Careers Training
📍 Gold Coast