We are looking for a commercially minded and strategic Sales & Business Development Manager to lead our outbound business development function.
This is a hands‐on leadership role responsible for developing our outbound sales strategy, managing a team of Virtual Assistants / Business Development Representatives, and building consistent lead generation campaigns across LinkedIn, email and outbound calling.
You will be responsible for turning our target markets and service offerings into structured outreach campaigns, ensuring the team is targeting the right companies, speaking to the right decision‐makers, using the right messaging, and consistently generating qualified sales opportunities.
We are looking for someone who can think beyond simply increasing outreach volume.
You should understand segmentation, positioning, messaging, campaign testing, sales psychology, conversion metrics and pipeline management.
Please note:This position is based in Melbourne, Australia.
The successful candidate must be located in Melbourne and available to work full‐time, Monday to Friday, from 9:00 AM to 5:00 PM AEST.
The annual salary for this role is between AUD $180,000 and AUD $220,000, depending on experience and qualifications.
Key Responsibilities
Outbound Sales Strategy & Campaign Management
Develop and execute multi-channel outbound sales strategies across LinkedIn, email and cold calling
Identify target industries, companies, buyer personas and decision-makers
Build structured Ideal Customer Profiles (ICPs) and prospect segmentation strategies
Develop campaign messaging, value propositions, email sequences, LinkedIn messaging and calling approaches
Create campaigns around specific services, industries and geographic markets
Continuously test and optimise campaigns based on response and conversion data




Manage and mentor a team of Virtual Assistants / BDRs responsible for prospecting and outreach
Set daily, weekly and monthly activity and performance targets
Allocate campaigns, territories and prospect lists across the team
Review the quality of emails, LinkedIn outreach and outbound calls
Coach team members on objection handling, messaging and prospect engagement
Run regular sales/outreach meetings and performance reviews
Maintain accountability while creating a high-performance sales culture
Build a predictable pipeline of qualified B2B opportunities
Ensure prospects are properly researched and qualified before outreach
Monitor leads from initial contact through to meeting booked and prospect created
Personally engage with higher‐value prospects where appropriate
Work closely with senior management to progress qualified opportunities
Ensure CRM records, activities, follow‐ups and pipeline stages are maintained accurately
Establish KPIs across outreach activity, connection rates, reply rates, meetings booked, qualified opportunities and pipeline generated
Analyse campaign performance and identify what is and isn't working
Improve targeting, messaging, sequences and calling strategies based on data
Monitor individual team member performance and productivity
Provide weekly reporting on outreach activity, pipeline and campaign performance
Effectively use tools such as LinkedIn Sales Navigator, Apollo, Clay,



CRM platforms and email outreach tools
Build and maintain high-quality prospect databases
Use automation intelligently while maintaining personalised, high-quality outreach
Identify opportunities to introduce AI and automation into the outbound sales process
What We're Looking For
Proven experience in B2B sales, business development, outbound sales or sales development
Previous experience managing SDRs, BDRs, appointment setters, VAs or outbound sales teams
Strong understanding of cold email, LinkedIn prospecting and outbound calling
Strategic thinker who can translate business objectives into targeted sales campaigns
Strong understanding of ICP development, buyer personas and market segmentation
Excellent written and verbal communication skills
Comfortable reviewing and improving sales messaging and scripts
Strong analytical mindset with the ability to make decisions based on campaign data
Experience managing sales KPIs, conversion rates and pipelines
Confident coaching and holding an outreach team accountable for results
Hands‐on attitude — willing to get involved rather than simply delegate
Experience with LinkedIn Sales Navigator, Apollo, Clay or similar platforms is highly regarded
What Success Looks Like
Success in this role means creating a repeatable and scalable outbound sales engine.
You will build a disciplined outreach operation where the team consistently targets the right prospects, executes high-quality campaigns, learns from performance data, and generates qualified meetings and genuine sales opportunities.
This is an ideal opportunity for someone who enjoys combining sales strategy, people management, data and hands‐on business development to drive measurable growth.
#J-*****-Ljbffr

📌 Sales & Business Development Manager – Outbound Growth (Melbourne)
🏢 DIMIYA Tech
📍 Melbourne