Help Drive the Next Stage of Growth for Australia's Fastest-Growing Cosmetic Manufacturer
Location:
Coolum Beach, Sunshine Coast, QLD
Salary:
$90,000 - $110,000 + Super
Hours:
Monday to Friday, 7:00am–3:00pm
Please note: these hours are a requirement of the role and are not negotiable.
About Private Label Dynamics
Private Label Dynamics is Australia's fastest-growing private label cosmetic manufacturer, producing premium Australian-made haircare, skincare and personal care products for brands across Australia and Internationally.
We help salons, entrepreneurs, retailers and established businesses create and grow their own cosmetic brands through formulation, manufacturing, branding and fulfilment.
As we continue to grow, including our planned expansion into the United States, we're looking for an experienced
Sales & Marketing Manager
to take ownership of our sales pipeline, marketing strategy and customer acquisition activity.
About the Role
This is a commercially focused role combining sales, business development and marketing.
You'll work directly with the Director and take responsibility for helping grow the business through stronger lead generation, better sales follow-up, improved conversion and strategic marketing.
A major part of the role will be managing incoming sales opportunities.
PLD receives enquiries from businesses ranging from salons and new brands through to established companies, retailers, distributors and international customers. You'll be responsible for qualifying these opportunities, understanding what customers are trying to achieve, following up consistently and helping convert suitable enquiries into long-term customers.
You'll also take ownership of PLD's marketing strategy, ensuring our website, advertising, email marketing, social media and other marketing activity are generating the right types of enquiries and supporting the sales process.
You will work alongside other team members and external specialists who can assist with design, content and execution where required.
As the business continues to grow, there will be an opportunity to help build and lead a larger sales and marketing function.
Key Responsibilities
Sales & Business Development
Manage and respond to current sales enquiries across website, email, phone and social channels.
Qualify incoming leads and identify strong commercial opportunities.
Conduct phone and video calls with prospective customers.
Understand customer requirements and guide them through PLD's private label and manufacturing options.
Follow up leads, quotes and opportunities consistently.
Manage and maintain PLD's sales pipeline and CRM.
Take ownership of opportunities from initial enquiry through to conversion.




Develop relationships with salons, retailers, established brands, distributors and other potential customers.
Identify opportunities to grow existing customer accounts.
Re-engage previous enquiries, dormant leads and inactive customers.
Identify and pursue new business opportunities within Australia and Internationally.
Work directly with the Director on major customers, partnerships and larger commercial opportunities.
Track conversion rates, pipeline value, new customer revenue and overall sales performance.
Marketing & Growth
Develop and execute PLD's overall marketing strategy.
Ensure marketing activity is aligned with sales and revenue objectives.
Own the annual and quarterly marketing plan.
Manage digital marketing across Meta, Google, email and other relevant platforms.
Develop and improve lead-generation campaigns, landing pages and sales funnels.
Manage email marketing, CRM and customer nurture campaigns.
Coordinate social media and content activity with internal and external resources.
Work with our website developer to improve website performance, user experience and conversion rates.
Monitor SEO and organic website performance.
Analyse campaign results, lead quality, conversions and return on investment.
Identify which marketing channels are generating the strongest commercial opportunities.
Use AI and automation tools to improve sales follow-up, marketing workflows and productivity.
Keep up to date with emerging marketing platforms, technologies and AI tools.
Support PLD's marketing and sales strategy as we expand into the United States.
What We're Looking For
We're looking for someone who is commercially minded, confident with customers and capable of taking ownership of both sales and marketing.
Ideally, you'll have experience with:
B2B sales or business development.
Account management and customer relationship management.
Managing a sales pipeline and CRM.
Lead qualification and sales follow-up.
Meta Ads and Google Ads.
Lead generation and sales funnels.
Email marketing and automation.
Website and landing page optimisation.
Google Analytics and performance reporting.
Using data to make commercial decisions.
AI tools and business automation.
Experience within manufacturing, cosmetics, beauty, B2B, wholesale,



e‐commerce or another high‐growth business would be highly regarded, but industry experience is not essential.
Graphic design skills are not required.
The Person We're Looking For
The right person for this role will be proactive, commercially minded and comfortable taking ownership.
You'll be someone who:
Enjoys sales, business development and building customer relationships.
Is confident speaking with business owners and decision‐makers.
Takes initiative and gets things done.
Follows up consistently and does not allow good opportunities to go cold.
Understands how marketing activity translates into qualified leads, conversions and sales.
Can think strategically while also being involved in day-to-day execution.
Is highly organised and able to manage multiple opportunities at different stages.
Uses data and reporting to improve performance.
Looks for smarter ways to improve systems and automate processes.
Is comfortable using technology, CRM systems and AI tools.
Brings new ideas to the business and has the confidence to implement them.
Is ambitious, positive and enjoys being part of a close-knit team.
We're not looking for an aggressive salesperson.
We're looking for someone who can understand what customers are trying to achieve, communicate professionally, build trust and develop long‐term commercial relationships.
What Success Looks Like
Success in this role will be measured by outcomes such as:
Increased qualified sales opportunities.
Strong and consistently managed sales pipeline.
Increased new customer revenue.
Increased revenue from existing customers.
Consistent follow‐up of enquiries and quotes.
Improved marketing‐generated leads and revenue.
Stronger campaign performance and ROI.
Improved website conversion rates.
Better visibility across sales and marketing performance.
Development of scalable sales and marketing systems.
Supporting PLD's expansion into the United States.
Why Join Private Label Dynamics?
This is an opportunity to take genuine ownership of sales and marketing within a fast‐growing Australian company.
You'll work directly with the Director, have the freedom to introduce new ideas and technologies, and be able to see the direct impact your work has on the business.
As PLD continues to grow, there will be an opportunity to help shape and build a larger sales and marketing team.
As we expand into the United States, there may also be opportunities to travel internationally and become involved in establishing PLD in the US market.
We work hard, move quickly and have big ambitions, but we also value a supportive, positive workplace where people enjoy coming to work.
#J-*****-Ljbffr

📌 Sales & Marketing Manager (Queensland)
🏢 Recognized
📍 Queensland