Job Description
Baby Village is looking for a commercially curious and highly organised Ecommerce & Marketing Executive to join our team.
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This is a varied, hands-on role sitting across both our Ecommerce and Marketing functions, giving you exposure to everything from Shopify, digital merchandising and customer journeys through to campaigns, CRM, content, SEO/GEO and emerging AI discovery channels.
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You'll work closely with our Marketing Manager and Ecommerce & Digital Performance Manager, helping turn strategies and commercial priorities into exceptional customer-facing execution across online, email and in-store channels.
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If you're looking for a role where you can broaden your experience beyond a traditional marketing or ecommerce position, this is a great opportunity to develop across both disciplines.
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What You'll Be Doing
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Support the day-to-day management and optimisation of the Baby Village Shopify website.
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Build and maintain collections, landing pages, navigation, buying guides and promotional content.
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Translate marketing campaigns and trading priorities into an effective onsite customer experience.
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Implement digital merchandising based on campaigns, stock availability, customer demand and commercial priorities.
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Optimise onsite search, filters, product recommendations and category navigation.
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Maintain product information, tagging, metafields and ecommerce data.
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Coordinate product information, promotional details, assets and deadlines across teams and suppliers.
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Complete website and promotional QA to ensure an accurate customer experience.
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Campaigns, CRM & Marketing
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Coordinate integrated marketing campaigns across email, social, website, retail and in-store channels.
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Coordinate campaign assets, product information, promotional details and deadlines.
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Build, schedule and QA email and SMS campaigns through Klaviyo.
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Support customer segmentation, automated journeys and CRM optimisation.
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Coordinate in-store campaign materials and implementation instructions.
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Ensure pricing, promotional messaging and offers are accurate and consistent across channels.
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Support supplier campaigns, partnerships, influencer activity, events and customer activations.
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Coordinate influencer gifting,



product sends and content deliverables.
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Schedule approved organic social content.
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Provide suppliers with proof of campaign execution and reporting where required.
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You'll support Baby Village's SEO and Generative Engine Optimisation (GEO) program, helping improve our visibility across Google and emerging AI discovery platforms.
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This includes:
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Creating and maintaining buying guides, comparisons, FAQs and expert-led content.
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Implementing SEO/GEO improvements across product, brand, category and editorial content.
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Maintaining structured product information, metadata and internal linking.
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Supporting product feeds and data across Google Merchant Centre, Meta and emerging commerce channels.
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Assisting with reporting on organic search, AI referral traffic and AI discoverability.
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Conversion & Digital Performance
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Support initiatives designed to improve website conversion, average order value and units per transaction.
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Assist with A/B testing across landing pages, merchandising, content and customer journeys.
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Implement cross-sell, complementary product and product recommendation initiatives.
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Support landing pages and campaign execution for paid media.
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Assist with ecommerce and digital performance reporting.
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Work with the Ecommerce & Digital Performance Manager on CRO and digital acquisition initiatives.
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Ecommerce Projects
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Support new apps, website functionality, loyalty initiatives, integrations and AI-enabled ecommerce tools.
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Assist with project research, data preparation and implementation.
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Complete user acceptance testing and QA before and after launches.
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Work with developers, agencies and technology partners to deliver projects successfully.
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Biannual Baby Village Catalogue
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You'll also play a key role in delivering our twice-yearly supplier-funded catalogue, coordinating:
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Products, pricing,



supplier assets and promotional information.
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Production timelines and supplier deliverables.
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Creative assets, proofing and approvals.
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Print, digital and in-store implementation.
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Catalogue landing pages, EDM and supporting digital activity.
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Supplier proof of execution and post-campaign reporting.
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About You
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You're organised, commercially curious and enjoy making things happen.
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You might currently work in ecommerce and want broader marketing exposure, or work in digital marketing and want to develop deeper ecommerce capability.
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You'll ideally have:
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2-4 years' experience in ecommerce, marketing, digital marketing or a related role.
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Hands-on Shopify or similar ecommerce platform experience.
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Experience with digital merchandising, website content or campaign execution.
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Experience with Klaviyo or a similar email/CRM platform.
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An understanding of SEO, customer journeys and conversion optimisation.
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Strong attention to detail and excellent QA skills.
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Strong written communication and project coordination skills.
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Confidence working across multiple projects and deadlines.
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Robust spreadsheet skills and comfort working with ecommerce data.
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An interest in AI, emerging search behaviour and the future of ecommerce.
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Experience with Google Merchant Centre, product feeds, SEO content, agencies or ecommerce technology partners would be an advantage, but isn't essential.
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Why Baby Village?
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Baby Village is one of Australia's leading premium baby retailers, helping parents navigate some of the most important purchasing decisions they'll make.
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You'll join us at an exciting point in our digital evolution, with the opportunity to develop experience across ecommerce, marketing, CRM, conversion, SEO/GEO, AI discovery and digital performance rather than being confined to one marketing channel.
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You'll work closely with experienced leaders, have genuine exposure to commercial decision-making and play a visible role in improving how customers discover, shop and engage with Baby Village.
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If you're an Ecommerce or Marketing Executive looking to broaden your skills and take the next step in your career, we'd love to hear from you.

📌 Ecommerce And Marketing Executive (New South Wales)
🏢 Baby Village
📍 New South Wales