Job Description
Business Development Manager – Electrical Products
Business Development Manager – Electrical Products
Bovara Pty Ltd | Sunshine, Melbourne VIC | Full time
BDM | Electrical Industry | Switchboards | Distribution | Contractors | Wholesalers | Victoria
Bovara is an Australian manufacturer and supplier of electrical products, electrical enclosures, switchboards and power distribution equipment, servicing the electrical contracting, construction, commercial and industrial sectors through a distribution channel model.
We are seeking an experienced and results-driven Business Development Manager with a strong background in the electrical industry, electrical products or electrical distribution to drive growth across Melbourne and Victoria.
This role is suited to a proven BDM who understands electrical wholesale distribution, contractor sales, project work and new-business development and enjoys being active in the market developing customers and converting opportunities into sales.
Key Products & Solutions
You will sell a broad portfolio of electrical products, including:
Switchboards – modular and welded switchboards
Distribution boards and electrical distribution equipment
Meter panels, meter boxes and metering enclosures
CT chambers, link boxes and tee-off boxes
Temporary power boards for construction and project sites
Electrical enclosures, panel surrounds and accessories
Our products are supplied through electrical distribution channels and used by electrical contractors, builders and project customers across residential, commercial and industrial applications.
The Role
As our Victorian Business Development Manager, you will:
Drive new business development across Melbourne and Victoria




Build and grow relationships with electrical wholesalers, distributors, contractors, project managers and other industry stakeholders
Develop existing accounts while actively identifying new customers and opportunities
Promote Bovara's switchboards, enclosures and electrical distribution products
Maintain a high level of customer calls, face-to-face meetings and market activity
Develop and maintain a strong, qualified sales pipeline
Manage the full sales cycle from lead generation and quotation through to negotiation and order conversion
Maintain accurate customer, opportunity and activity information within our CRM
Work closely with estimating, customer service, operations and fabrication teams
Deliver agreed sales revenue, pipeline and customer activity targets
This is an autonomous sales role with clear targets, accountability and management support.
About You – Electrical Industry Experience Required
To be considered, you will ideally have:
5+ years' experience as a Business Development Manager, Sales Manager or Account Manager within the electrical industry
Proven experience selling electrical products, switchboards, enclosures, power distribution equipment or related products
Experience selling through electricalwholesalers/distributorsand to electrical contractors




Strong understanding of contractor requirements, electrical distribution and project-based sales
A demonstrated track record of achieving sales targets and growing customer accounts
Strong prospecting and new-business-development capability
Commercial confidence in pricing, negotiation and closing business
Strong communication and relationship-management skills
Disciplined CRM and pipeline-management practices
A proactive, self-motivated and accountable approach
An established network within the Melbourne and Victorian electrical market will be highly regarded.
Working Environment
The role will be based from Bovara's Sunshine office, with significant time spent visiting customers and developing business throughout Melbourne and Victoria.
We are looking for someone who enjoys being visible in the market, speaking with customers, building relationships and creating new opportunities.
Why Bovara?
Australian manufacturer with in-house electrical fabrication
Quick lead times and greater control over quality and delivery
Broad product offering across multiple electrical market segments
Established contractor and distribution relationships
Clear distribution-channel strategy
Strong operational and manufacturing support
Significant opportunity to grow the Victorian market
Values-led, performance-focused team culture
What's On Offer
Competitive base salary plus performance-based commission/bonus
Ownership of the Victorian territory
Autonomy with clear objectives and management support
Long-term career opportunity with an Australian-owned manufacturer
Reliable, well-supported sales environment with significant growth potential

📌 Business Development Manager - Electrical Products (Victoria)
🏢 Bovara
📍 Victoria