Marketing brings The Grounds' venues, experiences, products and people to life for our customers.
The Role:
We're looking for a hands-onSenior Marketing Managerwho candevelop and deliver great campaigns, build brand partnerships, lead our marketing team and genuinely help grow The Grounds.This role isn't just about managing timelines and briefs.
We want someone whounderstands brand, brings ideas, identifies opportunities, takes ownership and gets things delivered.
You'll work across ourVenues, Events, Coffee, Wholesale, Retail and other businesses, leading and working closely with Digital, Social, Content and Design.
What you'll be doing:
Campaigns
Develop and lead campaign ideas and marketing concepts
Take campaigns fromidea and strategy through to execution
Understand the audience, objective, offer, messaging and channels required to make a campaign work
Lead Digital, Social, Content and Design to bring campaigns to life
Manage timelines, budgets, stakeholders and deliverables
Review performance and continually improve campaign results
Partnerships & Activations
Proactively identify brands and businesses The Grounds should partner with
Reach out to brands, agencies and key decision-makers to create new opportunities
Develop partnership and activation ideas that work for both The Grounds and the partner
Create proposals, pitch ideas, negotiate and secure partnerships
Own partnerships and activations frominitial outreach through to delivery
Build strong relationships and create opportunities for repeat collaborations
Venues, Events & Business Growth
Develop marketing that drivesvenue visitation, Events enquiries, bookings and sales
Work closely with Venues and Events to identify opportunities togenuinely grow these businesses
Drive marketing opportunities acrossCoffee, Wholesale, Retail and other areas of The Grounds
Continually identifynew customers, audiences, partnerships and growth opportunities
Team & Leadership




Lead the marketing team across Digital, Social and Content
Set clear priorities and ensure everyone understands the campaign and business objectives
Work closely with theCreative Director and Brand & Design teamto ensure marketing reflects The Grounds brand
Take ownership of projects and drive them through to completion
Hold the team accountable for delivery and results
Stay close to the work and be willing toget hands-on when required
What You'll Bring:
Experience in ahands-on senior marketing role
Proven experience developing and delivering successful marketing campaigns
A strong understanding ofbrand and what makes a great campaign
Proven ability to identify potential partners, approach brands and pitch ideas
Experiencenegotiating and securing brand partnerships and activations
Strong leadership and ability to get the best out of a marketing team
Strong project management and organisational skills
Good understanding of Digital, Social, Content and Design
Strong communication and relationship-building skills
A genuine understanding of how marketing drivesvisitation, enquiries, bookings, sales and business growth
What Success Looks Like:
Strong campaigns that deliver measurable results
New brand partnerships identified, pitched and secured
Growth invenue visitation and bookings
Growth inqualified Events enquiries and bookings
Growth across The Grounds' different businesses
Continued strengthening ofThe Grounds brand
A strong, accountable marketing team that gets things done
We want someone who understands brand, knows how to create excellent campaigns, isn't afraid to pitch to major brands, can lead a team and, most importantly, can genuinely help grow The Grounds and its businesses.
*Only those that fit the selection criteria will be contacted
*This is a FT role based in the office at Alexandria.
There is no provision for remote or hybrid.
*Unfortunately there is no sponsorship offered with this position.
You must have full working rights in Australia.
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📌 Senior Marketing Manager (New South Wales)
🏢 The Grounds Group
📍 New South Wales