22 Sep
|
Justice Network
|
New South Wales
22 Sep
Justice Network
New South Wales
Digital Performance Marketer - SEO, Google Ads + Meta Ads
Justice Network is a growing national law firm operating across multiple legal brands and practice areas throughout Australia.
Our work covers areas including family law, criminal law, commercial litigation, construction, wills and estates, strata, conveyancing and migration.
We operate a significant digital footprint across multiple websites, locations and advertising accounts, with a strong focus on generating high-quality client enquiries through search and paid media.
We are looking for a hands-on Digital Performance Marketer to help drive that growth.
About the role
This role will focus primarily on SEO, Google Ads and Meta Ads.
We want someone who understands digital marketing strategy but is also comfortable getting into the platforms and implementing the work.
You will work across a portfolio of legal brands, websites and campaigns, helping us identify where growth opportunities exist and then executing them.
What you'll be doing
Managing and optimising Google Ads campaigns
Building and improving Meta Ads campaigns
Improving SEO performance across multiple law firm websites
Conducting keyword and competitor research
Identifying new landing page and content opportunities
Improving existing pages that have ranking potential
Monitoring Google Search Console, GA4 and advertising data
Reviewing search terms and reducing wasted advertising spend
Improving landing pages and conversion rates
Managing conversion tracking through GA4, GTM and Meta
Supporting local SEO and Google Business Profile performance
Working with developers, content writers and designers to implement improvements
Analysing campaign performance and identifying the next highest-impact opportunities
We want someone who can look at a campaign, website or set of data and say:
"Here is what is wrong, here is what we should do next, and I can implement it.
"
What we're looking for
You should have strong practical experience with:
SEO
Google Ads
Meta Ads
Google Analytics 4
Google Search Console
Google Tag Manager
Conversion tracking
Landing page optimisation
You should also be commercially minded and understand that the goal is not simply more traffic or cheaper clicks.
The goal is more quality enquiries and better return on marketing spend.
The opportunity
You will be working across a large and growing portfolio of legal brands, giving you the opportunity to test strategies across different practice areas, markets and locations.
There is significant scope to take ownership of campaigns, experiment with recent ideas and directly influence the growth of Justice Network.
Experience in legal services, professional services or other competitive lead-generation industries will be highly regarded.
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📌 Digital Marketing (New South Wales)
🏢 Justice Network
📍 New South Wales