Job Description
You will take ownership of subscriber growth and retention, working across both digital and offline channels to build and optimise a subscription model. This is a hands-on role - you will be executing campaigns, testing ideas, and driving results. You will work closely with the founder and a separate systems/data lead, allowing you to focus on growth, content, and performance rather than backend systems.
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Key responsibilities
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Develop and execute subscription acquisition and retention strategies
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Run campaigns across email, events, partnerships, and digital channels
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Own the content calendar (books, bulletins, and future education products)
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Lead product launches, promotions, and key sales campaigns
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Improve conversion, engagement, and renewal rates
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Use data and insights to continuously optimise performance
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Support expansion into interstate markets (including NSW)
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About you
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Experience in subscription or recurring revenue businesses
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A practical, test-and-learn approach to growth
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The ability to translate complex content into compelling marketing
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Commercial, hands-on marketer comfortable working across both strategy and execution
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About us
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We are a highly regarded, specialist legal practice with a long-standing publishing arm, including textbooks, bulletins, and emerging education products.

📌 Growth & Subscriptions Lead (Queensland)
🏢 de Groots Wills & Estate Lawyers
📍 Queensland