Paid Media Specialist – Marketing (Digital Marketing)
Chempro Group are on the hunt for aPaid Media Specialistto strategise, implement and drive our new paid digital marketing activity.
Working across two dynamic pharmacy brands – Chempro and Chemist Outlet – you will have autonomy over our paid digital presence, with support from the Marketing Manager and a Digital Marketing Coordinator.
Reporting to the Marketing Manager, the Paid Media Specialist will manage paid digital marketing across both brands, with responsibilities including but not limited to:
Digital Advertising:Develop, own and manage an 'always-on' paid digital strategy, as well as individual campaign strategies.
Strategy:Develop a multi-layered strategy across brand advertising, co-op advertising and individual store campaigns, including engagement and retargeting tactics.
Audience & Targeting:Develop audience segments, lookalike audiences and geo-targeting strategies.
Platforms:Manage paid advertising across Meta, Google, YouTube and identify opportunities across other relevant platforms.
Ad Spend:Forecast, manage and optimise advertising budgets across both brands.
Performance & Reporting:Monitor campaign performance, make data-led changes to improve results, conduct A/B testing, and deliver monthly and post-campaign reporting.
Customer Acquisition & Growth:Drive customer engagement, sign-ups, website activity, store visits and other measurable customer outcomes.
Co-branded Advertising:Manage supplier advertising through our co-op partnerships, ensuring campaigns deliver value for both Chempro and our supplier partners.
Content:Brief and provide recommendations to our Graphic Design team on digital advertising content and creative,



in coordination with the Marketing Manager.
Cross-functional Collaboration:Work closely with Marketing, Merchandising and eCommerce, assisting with our online brands and providing paid media advice and support to the Online team.
CRM:Drive, manage and troubleshoot database growth and management, while contributing to EDM campaigns and customer acquisition initiatives
About You
Degree qualified in Digital Marketing, Marketing or a similar discipline.
Experience managing campaigns across Google Ads, Google Analytics, Meta and YouTube.
A minimum of 3 years' experience in digital marketing is preferable.
Solid attention to detail, with the ability to work independently and take ownership.
Ability to build and implement a paid media strategy from the ground up.
Strong analytical and problem-solving skills, with a genuine interest in understanding what drives performance.
Comfortable working collaboratively across multiple teams and stakeholders.
Ability to work in-office.
This is a 12-month contract role with a view to becoming permanent based on performance and results.
The successful candidate may work 5 days per week, or 4 days pro-rata.
This role is office-based at our Molendinar Head Office.
Chempro are a proudly locally owned and grown Gold Coast group of pharmacies, with over 200 stores now stretching from Far North Queensland to Sydney.
With cross-functional teams, overseas support, an on-site warehouse and a network of skilled individuals, there are no limits to career potential.
And a bonus?
Chempro love a celebration, so there's no shortage of events to bond, celebrate and network with our teams, stores and suppliers.
#J-*****-Ljbffr

📌 Paid Media Specialist – Marketing (Digital Marketing) (Gold Coast)
🏢 Chempro
📍 Gold Coast