Job Description
BFT Mascot | Full-time | $80,000 base + performance bonuses | OTE ~$100k
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HEAD COACH — BFT MASCOT
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This is more than a coaching job.
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At BFT Mascot, our mission is to make a genuine difference in people's lives.
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We're building more than somewhere people come to train.
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We want BFT Mascot to feel like a second home - a place where people feel comfortable walking through the doors, supported when life gets hard, celebrated when they win, and part of a community that genuinely cares about them.
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For us, fitness is part of a bigger picture: strength, mindset, wellbeing and community.
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And I'm looking for a Head Coach who wants to build that with me.
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Someone who loves coaching, knows their craft and wants to lead.
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Someone who understands this isn't about our egos. It's about our members.
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The opportunity
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As Head Coach, you'll own the coaching experience at BFT Mascot.
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You'll lead from the floor, develop our coaching team and take the programming provided by BFT HQ and make sure its intent is delivered exceptionally well in our studio.
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But your job doesn't stop when the session finishes.
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You'll help our trial members take the next step into membership. You'll know our members, notice when someone starts disappearing, and help keep people engaged with their training.
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In simple terms, you'll own three big things:
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1. Coaching quality
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Exceptional sessions. Exceptional coaches. BFT programming delivered the way it is intended.
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2. Trial-to-member rollovers
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Help people experience what BFT Mascot can do for them and confidently take the next step into membership.
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3. Member retention
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Build relationships, notice when people are drifting and work with the team to keep our community training, progressing and connected.
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What great coaching looks like here
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We always, always, always lead with positivity.
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That doesn't mean ignoring poor technique or lowering our standards.
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It means we coach rather than criticise.
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We're patient.
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We meet people where they are.
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We look for progress.
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And we celebrate wins - including the small ones.
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Sometimes adding weight to the bar is a win.
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Sometimes simply walking through the door when you've had a terrible week is the win.
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A great Head Coach understands the difference.
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You need to know your craft
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This isn't a role for someone who's brand current to strength training.
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You understand the human body and movement.



You know how to coach strength safely and effectively. You can look beyond exercises and understand how to help a member actually get results.
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You'll take ownership of BFT's programming as it comes from HQ - understanding the intent, preparing the coaching team and ensuring it's executed consistently across the studio.
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You don't need to reinvent the program.
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You need to master it and lead it.
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You'll lead our coaches too
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Your standard becomes our standard.
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You'll coach alongside the team, observe sessions, give feedback and help our coaches continually improve.
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We're looking for someone who can be confident without being arrogant.
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Someone who can teach without needing to prove they're the smartest person in the room.
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Someone willing to leave their ego at the door.
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Because this is about the members, not us.
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You'll need to be organised
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Being a brilliant coach isn't enough for this role.
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You'll need to manage your day, plan ahead and follow through.
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You'll be comfortable using our CRM, spreadsheets, calendars and task lists.
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You'll help organise the coaching team and proactively manage members who need attention.
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You show up prepared.
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You show up on time.
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And you don't need someone constantly chasing you to get things done.
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How we'll measure success
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We're going to be clear about what winning looks like.
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Trial-to-member rollovers
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Target of 4 successful rollovers per week.
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Retention
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Monthly member churn below 5%.
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Coaching
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Consistent, high-quality delivery of BFT programming across the coaching team.
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Member experience
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A positive, welcoming studio where people feel known, supported and excited to train.
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What you'll earn
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$80,000 base salary
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Plus:
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$69 for every successful trial-to-member rollover.
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At our target of four per week, that's approximately $14,000+ additional earning potential per year.
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Plus:
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$200 monthly retention bonus when member churn remains below 5%.
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Hit those targets consistently and total earnings are approximately $97,000 per year.
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But I want the opportunity here to be about more than money.
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What I'll put behind you
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I want someone who is invested in BFT Mascot - and I'll invest in you in return.
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I'll work alongside you. I'm not an owner who expects the team to do something I'm unwilling to do myself.
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We'll build an achievement roadmap together - where you want to develop professionally and personally, and what we can do to help you get there.
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I'll invest in your ongoing education and development.
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I'll support your mental wellbeing.
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I'll celebrate your wins.
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And when the studio wins, the team should feel that win too.
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As we grow, I want the people who helped build this place to grow with it.
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We're building something together.
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What we're looking for
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Certificate IV in Fitness or equivalent
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Current First Aid and CPR
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Australian working rights
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At least 12 months of strength-training coaching experience
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Strong technical coaching and cueing skills
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Confidence working with group-training members of different abilities
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Good organisation and basic confidence using CRMs, spreadsheets and calendars
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The ability and desire to lead and develop other coaches
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Previous leadership experience is valuable, but we're also interested in an exceptional coach who's genuinely ready to step up and lead.
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Most importantly, you need to care.
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About fitness.
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About wellbeing.
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About your team.
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And especially about the people who trust us with their training.
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The practical stuff
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This is a full-time, 38-hour-per-week role.
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BFT Mascot operates between 5:00am and 8:30pm, and your roster will include a combination of straight and split shifts across six days, including early mornings and evenings.
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We're being upfront about that because this is a leadership role in a fitness studio. We need someone who wants to be present when our community is training.
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Sound like you?
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Don't send me a generic cover letter telling me you're passionate about fitness.
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Tell me something real.
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Tell me why you coach.
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Tell me about a member you've made a difference to.
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Tell me about a time you helped another coach get better.
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And tell me why you're ready to take ownership of a coaching team and help build a community - not just coach another class.
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Andrew
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📌 Head Coach -- Bft Mascot (New South Wales)
🏢 Body Fit Training
📍 New South Wales