Job Description
Business Development Manager – Electrical Products
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Business Development Manager – Electrical Products
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Bovara Pty Ltd | Sunshine, Melbourne VIC | Full time
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BDM | Electrical Industry | Switchboards | Distribution | Contractors | Wholesalers | Victoria
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Bovara is an Australian manufacturer and supplier of electrical products, electrical enclosures, switchboards and power distribution equipment, servicing the electrical contracting, construction, commercial and industrial sectors through a distribution channel model.
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We are seeking an experienced and results-driven Business Development Manager with a strong background in the electrical industry, electrical products or electrical distribution to drive growth across Melbourne and Victoria.
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This role is suited to a proven BDM who understands electrical wholesale distribution, contractor sales, project work and new-business development and enjoys being active in the market developing customers and converting opportunities into sales.
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Key Products & Solutions
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You will sell a broad portfolio of electrical products, including:
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Switchboards – modular and welded switchboards
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Distribution boards and electrical distribution equipment
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Meter panels, meter boxes and metering enclosures
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CT chambers, link boxes and tee-off boxes
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Temporary power boards for construction and project sites
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Electrical enclosures, panel surrounds and accessories
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Our products are supplied through electrical distribution channels and used by electrical contractors, builders and project customers across residential, commercial and industrial applications.
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The Role
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As our Victorian Business Development Manager, you will:
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Drive new business development across Melbourne and Victoria
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Build and grow relationships with electrical wholesalers, distributors, contractors, project managers and other industry stakeholders
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Develop existing accounts while actively identifying new customers and opportunities
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Promote Bovara's switchboards, enclosures and electrical distribution products
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Maintain a high level of customer calls, face-to-face meetings and market activity
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Develop and maintain a strong, qualified sales pipeline
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Manage the full sales cycle from lead generation and quotation through to negotiation and order conversion
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Maintain accurate customer, opportunity and activity information within our CRM
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Work closely with estimating, customer service, operations and fabrication teams
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Deliver agreed sales revenue, pipeline and customer activity targets
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This is an autonomous sales role with clear targets, accountability and management support.
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About You – Electrical Industry Experience Required
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To be considered, you will ideally have:
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5+ years' experience as a Business Development Manager, Sales Manager or Account Manager within the electrical industry
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Proven experience selling electrical products, switchboards, enclosures, power distribution equipment or related products
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Experience selling through electrical
wholesalers/distributors
and to electrical contractors
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Strong understanding of contractor requirements,



electrical distribution and project-based sales
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A demonstrated track record of achieving sales targets and growing customer accounts
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Strong prospecting and new-business-development capability
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Commercial confidence in pricing, negotiation and closing business
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Strong communication and relationship-management skills
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Disciplined CRM and pipeline-management practices
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A proactive, self-motivated and accountable approach
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An established network within the Melbourne and Victorian electrical market will be highly regarded.
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Working Environment
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The role will be based from Bovara's Sunshine office, with significant time spent visiting customers and developing business throughout Melbourne and Victoria.
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We are looking for someone who enjoys being visible in the market, speaking with customers, building relationships and creating new opportunities.
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Why Bovara?
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Australian manufacturer with in-house electrical fabrication
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Fast lead times and greater control over quality and delivery
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Broad product offering across multiple electrical market segments
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Established contractor and distribution relationships
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Clear distribution-channel strategy
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Strong operational and manufacturing support
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Significant opportunity to grow the Victorian market
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Values-led, performance-focused team culture
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What's On Offer
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Competitive base salary plus performance-based commission/bonus
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Ownership of the Victorian territory
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Autonomy with transparent objectives and management support
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Long-term career prospect with an Australian-owned manufacturer
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Stable, well-supported sales environment with significant growth potential
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📌 Business Development Manager - Electrical Products (Victoria)
🏢 Bovara
📍 Victoria