Job Description
Social Media & Performance Content Manager
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Casual | 2 days per week | Byron Bay
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We're looking for a commercially minded Social Media & Performance Content Manager to work across our two e-commerce brands, Byron Bay Gifts and Loyal Crush.
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This isn't a role that's simply about keeping the Instagram feed looking good. We're looking for someone who understands what makes people stop, click and buy — and knows how to turn great content into commercial results.
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You'll work closely with our Marketing Manager to develop, test and refine creative based on actual performance. You'll have access to a substantial library of professional photography and video, regular new content shoots, established brands to work with, and plenty of scope to develop and test your own creative ideas.
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Key responsibilities
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Turn existing photography and video into engaging Meta ads, reels and social content
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Develop and test different hooks, angles, copy and creative variations
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Navigate Meta Ads Manager confidently and understand key campaign and creative metrics
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Review performance and clearly report what's working, what isn't and what we should test next
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Work closely with our Marketing Manager on campaigns, promotions and creative strategy
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Create original photo and video content for social and paid campaigns, including filming and editing short-form content
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Manage organic social media content, scheduling and day-to-day activity
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Create and send email newsletters and promotional campaigns
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Develop content around new products, launches, seasonal campaigns and brand stories
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Use AI tools to work faster and smarter across ideation, copy, creative development, editing and content repurposing
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Keep across emerging social, creative and e-commerce trends,



identifying ideas and formats worth testing across our brands
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About you
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You have experience in social media, digital marketing or performance content, ideally within e-commerce
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You understand the difference between content that looks valuable and content that performs — ideally, you can do both
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You have hands‐on experience with Meta Ads Manager and understand metrics such as CTR, CPC, CPA and ROAS
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You can identify a strong hook and turn one piece of content into multiple creative concepts
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You're comfortable looking at data and using it to decide what content to create next
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You're confident filming and editing short-form video and creating polished social assets
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You can write concise, persuasive copy
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You're comfortable and confident using AI tools as part of your everyday workflow
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You're proactive and commercially curious — you don't wait to be told what content to create and are comfortable bringing new ideas, testing them and learning from the results
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You're organised and able to manage a content calendar and multiple campaigns
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Experience with Shopify, Klaviyo, Canva and CapCut or similar editing tools would be highly regarded.
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The role
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This is a casual, 2-day-per-week role based in Byron Bay, initially through the busy Christmas period, with the potential to become ongoing for the right person.
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It's an opportunity to work across two established but very different e-commerce brands, with the freedom to experiment, test ideas and see the commercial impact of your work.
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Hourly rate commensurate with experience.
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📌 Content Creator & Social Media Manager (Byron Bay)
🏢 Byron Bay Gifts
📍 Byron Bay