We are seeking a creative and detail-oriented Marketing Specialist to join our team in Southbank. The successful candidate will be responsible for developing and implementing marketing initiatives, conducting market research, supporting brand activities, managing promotional campaigns and analysing marketing performance to improve customer engagement and business outcomes.
This role will work closely with management and internal teams to develop effective marketing strategies that support business growth and enhance the Waterfront Southgate brand.
Benefits
Competitive salary package of $75,000 – $95,000 + superannuation.
Opportunity to work with an established Melbourne hospitality brand.
Exposure to diverse marketing campaigns across hospitality operations.
Opportunity to contribute ideas and support brand growth.
Work within a collaborative and supportive team environment.
Professional development opportunities within the Zampelis Group.
Be part of a business focused on delivering premium customer experiences.
Task & responsibilities
Conduct market research to identify customer preferences, market trends, competitor activities and opportunities for business growth.
Develop and coordinate marketing campaigns to promote Waterfront Southgate's services, events and customer experiences.
Create and coordinate promotional materials, including digital content, marketing collateral and brand communications.
Ensure marketing materials consistently align with brand guidelines and business objectives.
Identify suitable marketing channels, including digital platforms, social media, email marketing and promotional opportunities.
Plan and execute marketing initiatives to increase customer engagement and brand awareness.
Assist with social media content planning,



campaign scheduling and online audience engagement.
Monitor campaign performance and analyse marketing data to identify areas for improvement.
Prepare marketing reports and provide insights to support future marketing strategies.
Work collaboratively with management and operational teams to support promotional activities and events.
Assist with maintaining consistent brand messaging across customer touchpoints.
Support the development of new marketing ideas to enhance customer experience and business growth.
Qualification & experience
Relevant qualification in Marketing, Communications, Business or a related field.
1–3 years of experience in marketing, communications or a related role.
Understanding of marketing principles, campaign development and customer engagement strategies.
Experience with digital marketing platforms, social media and marketing tools.
Robust written and verbal communication skills.
Ability to analyse marketing information and translate insights into practical strategies.
Strong organisational skills with the ability to manage multiple priorities.
Creative thinking and attention to detail.
Ability to work collaboratively in a fast-paced hospitality environment.
About Company
Waterfront Southgate is one of Melbourne's well-known dining destinations, offering premium seafood cuisine, exceptional service and memorable dining experiences. As part of the Zampelis Group, Waterfront Southgate operates within a successful hospitality group focused on delivering high-quality customer experiences across its venues.
With a strong focus on brand growth, customer engagement and continuous improvement, the business is seeking a Marketing Specialist to support its marketing activities and help strengthen its presence in the hospitality sector.
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📌 Marketing Specialist (Melbourne)
🏢 JONZAM PROJECTS
📍 Melbourne