22 Sep
|
Penrith Performing and Visual Arts
|
New South Wales
22 Sep
Penrith Performing and Visual Arts
New South Wales
Job Description
Penrith Performing & Visual Arts | Full-Time | Penrith, Western Sydney
n
Penrith Performing & Visual Arts (PP&VA;) operates four cultural venues across Western Sydney: The Joan Sutherland Performing Arts Centre, Q Theatre, Lewers: Penrith Regional Gallery and Penrith Conservatorium of Music.
n
We are looking for a Digital Marketing Coordinator to lead the digital side of our marketing across The Joan and Penrith Regional Gallery, with support across Q Theatre and the Conservatorium.
n
This is a hands‐on role for someone who enjoys turning creative ideas into campaigns, content and measurable results.
n
About the role
n
You will plan, build, manage and report on digital marketing campaigns across a diverse program of theatre, music, comedy, exhibitions, education and community activity.
n
Your responsibilities will include:
n
n
Planning and managing paid campaigns across Meta Ads Manager and Google Ads
n
Developing digital campaigns that drive ticket sales, exhibition attendance, awareness and engagement
n
Managing SEO across PP&VA; websites and improving organic search visibility
n
Managing Google Business Profiles across four venues
n
Keeping up with emerging AI search and discovery opportunities
n
Managing social media channels and developing engaging content
n
Creating short-form video content for social platforms
n
Launching and developing TikTok for the organisation
n
Building and managing audience segments using ENTA and Mailchimp
n
Using analytics and reporting to measure campaign performance and inform future activity
n
Developing and maintaining Canva templates and digital assets across the organisation
n
Supporting website content and digital updates
n
Quoting,
delivering and reconciling digital marketing services for commercial hirers presenting shows at The Joan
n
Working closely with Box Office, Venue Services, programming, curatorial and education teams to deliver campaigns from brief through to results
n
n
You'll report to the Marketing Manager and be part of a small, collaborative marketing team where you'll have the prospect to take ownership of campaigns and contribute ideas.
n
About you
n
You'll have:
n
n
Demonstrated experience in digital marketing, ideally with 2+ years' experience
n
Hands-on experience with Meta Ads Manager and Google Ads
n
Working knowledge of SEO, Google Analytics and digital performance reporting
n
Experience managing social media channels and creating digital content
n
An understanding of audience targeting, segmentation and email marketing
n
Strong written communication and content creation skills
n
Experience creating short-form video content for social media
n
Strong attention to detail and the ability to manage multiple campaigns and deadlines
n
An interest in theatre, music, visual arts or the broader arts and cultural sector
n
n
Experience working in the arts, cultural, entertainment or not-for-profit sector will be highly regarded.
n
Why join PP&VA;?
n
This is an opportunity to work across one of Western Sydney's leading arts organisations, promoting a diverse program of live performance, visual art, music, education and community activity.
n
You'll work across multiple brands and audiences while having genuine ownership of digital campaigns, content and performance.
n
Location: Penrith, Western Sydney
n Employment: Full-time, hybrid
n Position: Digital Marketing Coordinator
n Applications close: Friday 25 September ****
📌 Digital Marketing Coordinator (Social, Content, Paid Media) (New South Wales)
🏢 Penrith Performing and Visual Arts
📍 New South Wales