Job Title:
Marketing Manager
Location:
Virgina, Queensland AUSTRALIA
Company:
~ Alternative Online Store
Join the Beserk Team!
Are you a hands on marketing leader who loves driving sales, growing brands, trying new things and getting stuff done?
Beserk is looking for a
Marketing Manager
to lead our marketing team and take ownership of our overall marketing strategy, campaigns, customer communications, media buying and growth initiatives.
This is a key role within the business. You'll be responsible for deciding where our marketing goes next, turning business priorities into effective campaigns, leading the marketing team, managing our marketing calendar and budget, and making sure our marketing activity delivers commercially.
You'll be a key playing in bringing product launches, promotions, new brands and business priorities to life through effective marketing that moves the needles.
We're looking for someone who doesn't just want to maintain the status quo. You'll need to be proactive, commercially focused and constantly looking for opportunities to grow the business, improve customer retention and strengthen the Beserk brand community.
You'll love to stay on top of marketing trends, understand our alternative customer, test new ideas and be confident trying something different when you see an opportunity.
Key Responsibilities
Marketing Strategy & Planning
Lead Beserk's overall marketing strategy, priorities and marketing calendar.
Identify opportunities to grow revenue, customer acquisition, retention and brand awareness.
Keep up with industry trends and identify new marketing opportunities.
Campaign Management
Develop and manage integrated marketing campaigns across social, email, website, content and paid media.
Coordinate campaigns around product launches, promotions, new brands and key business priorities.
Monitor performance and continually improve campaign results.
Media Buying & Paid Advertising




Manage paid media across
Meta, Google, TikTok and other relevant platforms
.
Manage advertising budgets and optimise campaigns for sales, revenue and customer acquisition.
Monitor ROAS, CPA, conversion and other key performance metrics.
Test new audiences, creative, offers and channels to improve performance.
Team Leadership
Lead, manage and develop the Marketing team.
Set priorities, responsibilities and deadlines to ensure work gets delivered.
Foster a positive, proactive and collaborative team environment.
CRM & Customer Retention
Own Beserk's email and CRM marketing strategy.
Develop initiatives to increase customer retention, repeat purchase and customer lifetime value.
Oversee email campaigns, customer journeys and database segmentation.
Brand & Customer Experience
Protect and strengthen Beserk's brand across all marketing channels.
Ensure marketing reflects Beserk's alternative culture, customer and brand identity.
Develop initiatives that build customer loyalty and community engagement.
What We're Looking For
A natural leader
who knows how to motivate a team, have fun and get results.
Proactive
- You'll see opportunities and take action rather than waiting to be told what to do.
Commercially focused
and comfortable being accountable for sales, performance and deliverables.
Hands‐on
and happy to jump between strategy, media buying, Shopify and managing projects.
Curious and innovative
, with a genuine interest in new marketing trends, technology and emerging platforms.




Not afraid to try something new
and learn from what works and learn from what doesn't.
Highly organised
, with the ability to manage multiple projects and keep a team moving.
A strong communicator
who can collaborate across the business.
Passionate about
alternative fashion, music, culture and the people who make up our customer base
.
Qualifications & Experience
Proven experience in digital marketing, marketing management, media buying or a similar role.
Experience managing and leading a marketing team.
Strong experience with Meta Ads, Tiktok Ads and Google Ads with demonstrated experience driving sales and revenue through paid media.
Experience with Shopify and e-commerce.
Robust understanding and love of social media and current digital marketing trends.
Experience managing large or complex marketing projects from strategy through to delivery.
Strong analytical and problem-solving skills.
Excellent communication and leadership skills.
A genuine understanding of, or passion for, the alternative market is highly desirable.
Why Join Beserk?
Beserk is a fast‐paced, tech‐focused Australian alternative brand that is constantly growing and evolving.
This is an opportunity to have a
real impact on where the business goes next
. You'll have the freedom to bring new ideas to the table, test new strategies, make decisions and lead the marketing team in building the next stage of Beserk's growth.
You won't be stepping into a role where the strategy is already set and your job is simply to execute it. We're looking for someone who can
own the marketing direction, lead the team, drive performance and identify what we should be doing next.
If you're someone who takes ownership, loves marketing, understands our customer, enjoys leading people and wants to make things happen, we want to hear from you!
#J-*****-Ljbffr

📌 Marketing Manager (Queensland)
🏢 Beserk
📍 Queensland