Job Description
About the role
n
Own the eCommerce growth engine of a fast-growing, dermatologist-founded Australian skincare brand.
n
drNC Skin is looking for a commercially minded Senior Growth & eCommerce Manager to take ownership of our eCommerce business and help lead our next stage of growth.
n
This isn't a marketing coordinator role or a position focused on simply keeping platforms running.
n
We're looking for someone who wants to get under the hood of the business — understanding what's driving revenue, where customers are dropping off, what's happening across different customer cohorts and where the next growth opportunity lies.
n
You'll own and improve the levers that drive eCommerce revenue — from the moment someone lands on the site to the moment they come back and purchase again. A major output of this role will be to drive improvements in conversion rate, retention and AOV, while reviewing cohort performance and identifying data-backed opportunities to improve customer lifetime value and cross-sell customers across the drNC range.
n
Working closely with our Founder, paid media agency and Social, Influencer & Content Manager to turn customer behaviour and data into action.
n
Key responsibilities
n
n
eCommerce + CRO: Own and optimise Shopify across merchandising, PDPs, homepage, bundles, apps and the broader onsite customer experience. Monitor conversion, AOV, bounce and cart abandonment, identify friction and continually test improvements.
n
CRM + Retention: Own Klaviyo as a revenue channel, including campaigns, segmentation and automated flows across welcome, post-purchase, replenishment, win-back and cross-sell.
n
Customer + Cohort Performance: Dig into GA4,



Shopify and Klaviyo to understand customer behaviour, retention, repurchase patterns and cohort performance.
n
AOV + Cross-Sell: Find data-backed opportunities to increase basket size and move customers across the skincare, suncare and broader product portfolio through bundling, cross-sell, upsell and smarter CRM.
n
Customer Journey: Understand the journey from first click to repeat purchase, identify drop-off points and lead the response when something isn't working.
n
Marketing Calendar + Campaigns: Own the master marketing calendar and ensure email, website, social, PR and paid activity come together around launches, campaigns and key commercial moments.
n
Paid Media Partnership: Be the primary day-to-day contact for the paid media agency, ensuring they have the briefs, creative, landing pages, offers and information required to perform.
n
Product Launches: Coordinate the marketing rollout of new products across messaging, assets, channels and timelines, working closely with operations on stock and launch readiness.
n
Reviews + Customer Insight: Own the review strategy and use customer feedback to identify opportunities across both product and customer experience.
n
n
About you
n
n
5–8 years' experience across eCommerce, growth or digital marketing
n
Solid hands-on experience with Shopify and Klaviyo
n
Confidence working across GA4,



Shopify Analytics and Klaviyo reporting
n
A strong understanding of CRO, retention, AOV, customer journeys and eCommerce growth
n
The ability to interrogate customer and cohort data and turn it into commercial opportunities
n
Strong project management skills and the ability to keep multiple campaigns moving
n
Experience working with and holding external agencies accountable
n
Strong creative judgement — you understand the difference between creative that simply looks good and creative that converts
n
The confidence to work closely with a founder, surface problems early and bring solutions rather than waiting for direction
n
Experience in beauty, skincare or consumer goods DTC experience strongly preferred
n
n
About us
n
In the crowded world of skincare, drNC Skin has a genuine product and founder edge.
n
Founded by specialist dermatologist Dr Natasha Cook, our products are dermatologist-designed and built around evidence, efficacy and simplicity — not trends.
n
Our products undergo stringent testing through certified Australian laboratories, and we take a rigorous approach to formulation, testing and product performance.
n
More importantly, customers are responding. New customer acquisition has more than doubled year on year, and we're building the team and infrastructure required for the next stage of growth.
n
We have an established eCommerce business, a highly engaged returning customer base and significant opportunity still ahead of us.
n
If you want to join a business where there is already momentum, but plenty left to build, optimise and improve — this is that opportunity.

📌 Senior Growth & Ecommerce Manager (New South Wales)
🏢 drNC Skin
📍 New South Wales